CONSUMER PACKAGED GOODS (CPG)
Make every touchpoint drive momentum.
In consumer packaged goods, growth happens when brand, performance media, retail media, creative, and customer experience operate as a single system. Level helps CPG brands acquire new customers and build loyalty by connecting social, commerce, and media into an omnichannel engine designed for how people actually discover and buy products today.
Whether you’re focused on increasing household penetration or driving repeat purchase, Level gives brand teams the data, insight, and execution needed to improve ROI across retail and DTC. We also help brand teams clearly prove what’s working across the full customer journey and justify where budget should be spent.
Helping CPG Brands Reach Their Next Level of Growth
The category is more competitive than ever:
- Retail media advertising costs continue to rise
- Brand loyalty is fragile
- Shoppers move fluidly between DTC and marketplace channels
- Performance data is scattered across retailers and platforms
- Retention strategies often fall behind acquisition efforts
Winning requires a smarter approach that blends acquisition, conversion, and loyalty into one continuous growth system.
RESULTS-DRIVEN
Profitably scaling up platforms and product lines with agile campaigns.
DISTINCTIVE
Winning the attention of consumers, capturing market share and dominating the competition.
INNOVATIVE
Unlocking new advertising channels with a profitable, compliant approach.
Our Clients
How Level Drives CPG Growth
Social-first audience growth and performance
We build and scale social strategies that go beyond reach, leveraging paid, organic, creator content and community activation to drive measurable awareness, trial, and repeat purchase (not just impressions). This solves the real pain point CPG teams report: social is expensive and hard to tie to impact.
Unified full-funnel marketing that moves the needle
Paid social, search, retail media, marketplace and DTC all function as one connected system, reducing waste and improving return on ad spend.
Data that informs budget decisions
We architect measurement that bridges scattered performance sources, linking media investment to shopper actions (from discovery → trial → repeat). This feeds dashboards and insights that help brand managers justify budgets with confidence.
Retail media & marketplace execution that drives sales
Managing content, bidding strategy, and targeting on Amazon, Walmart, Instacart, etc., with a focus on discoverability and conversion.
DTC that builds loyalty beyond first purchase
Optimized landing experiences and lifecycle programs that turn new buyers into repeat customers and measurable LTV.
Creative for how shoppers actually decide
Short-form, social-native content and product visuals for digital shelves that pull consumers in where they shop.
Continuous optimization powered by real signals
Iterative experimentation and optimization so campaigns evolve with performance trends and actual purchase behavior.
Related Cases
Explore some real examples of tangible results.
Featured Perspectives
Our latest thoughts, ideas, and approaches.
