THE EPIC WIN
A leading private university turned to Level Agency to continue fueling growth in student applications amid a competitive landscape. Through relentless enrollment marketing optimization, cross-functional collaboration, and ongoing performance analysis, the client once again surpassed its application goals.
THE CHALLENGE
With higher education enrollment marketing becoming more competitive, the client needed unique solutions to:
- Sustain application growth year-over-year despite seasonal and industry headwinds
- Maximize return on ad spend across channels
- Continuously optimize for both lead quality and volume
- Align media and messaging strategies across platforms
- Leverage performance data to drive rapid experimentation and iteration
THE STRATEGY
Several key factors contributed to this year’s success:
- Landing Page Testing: We continuously tested and refined landing pages to improve conversion performance through iterative A/B testing of copy, CTAs, and user flow.
- Strategic Budget Optimization: Budgets were proactively reallocated to the best-performing tactics and channels.
- Tight-Knit Collaboration: The synergy between Level’s media team, client services, and the client’s internal stakeholders ensured rapid pivots and aligned priorities.
- Long-Term Partnership: Our established relationship provided a foundation of trust and strategic alignment that amplified performance outcomes.
THE RESULTS
- 38% year-over-year increase in submitted applications
- Faster feedback loops and optimization cycles
- Sustained above-goal performance quarter-over-quarter
This growth is not just a win, it’s proof that deep collaboration and disciplined experimentation can lead to consistent, compounding results.
