SAE International
Custom Landing Pages
Pageviews
Conversions/Engagements
A long-established industry leader wanted to generate sales leads from among highly-qualified prospects.
SAE International has been the authoritative publishing and training resource for the automotive, aerospace, and other mobility industries for over 100 years. Industry professionals count on SAE to help them stay at the forefront of innovation and design. But their audience of engineers weren’t necessarily aware of the breadth and depth of what SAE offers, because the organization’s traditional marketing could never position highly technical solutions with the audiences who could use them most. SAE wanted to drive awareness, leads and sales from key industry decision makers.
Custom Landing Pages
Pageviews
Conversions/Engagements
Here’s what we found
As our relationship with SAE grows, we constantly measure and share information with SAE in real time, while testing messaging and creative to identify what’s working and what isn’t. And most importantly, we use the knowledge gained from past work to inform the next campaign. It’s another example of how Level and our partners learn from each other to develop strategies that work no matter how technical their audience or business.
It took education and collaboration to build a successful strategy. SAE identified the audience they wanted to reach and what they offer them and provided insights about those prospects’ online behavior. They brought us up to speed on mobility engineering and we shared our knowledge of digital channels and how to use them. In turn, that partnership produced a plan that educated engineers by delivering targeted messages establishing SAE as the go-to source for the information and solutions they need to excel at their jobs. Our journey wasn’t just from problem to solution, but from curiosity to collaboration.
Our latest thoughts, ideas, and approaches.
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