Christopher & Banks
Increase on return on ad spend for dynamic product ads
The Ambition
Christopher & Banks is a successful fashion retailer for women’s clothing. Traditionally their focus was on brick and mortar sales, but when they came to us, they were aiming to increase their online presence, acquire new customers, and ultimately drive more sales. This was no simple ad campaign. It was a top-to-bottom approach that sought to fortify them as a successful ecommerce platform and drive new sales—now and into the future.
Increase on return on ad spend for dynamic product ads
The Results
Our work helped Christopher & Banks establish their ecommerce footprint and has given them a strong foundation to grow in the future. By simplifying their approach to product advertising, we were able to increase their return on ad spend by 62% for dynamic product ads. This strong performance has not only grown their online platform, but has driven sales across their entire business—including the brick and mortar stores.
The Solution
We got started by identifying the right audiences. This included their current customers, of course, but we needed to find a way to target new, high-value segments that could help them expand their market share. This required a fresh look at the entire customer journey. One area we looked at was how they marketed their products. We streamlined product naming and simplified the navigation process on the site to make it easier for customers to find what they were looking for. We also re-engaged customers through high-volume channels to keep Christopher & Banks top-of-mind and make it easy for customers to return.
Our latest thoughts, ideas, and approaches.
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