The Level Agency Way starts with the team

Patrick Patterson

CEO

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency's revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries.

Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement.

His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level's operations and strategic direction - eventually purchasing the company in 2021 with his partner, Patrick Van Gorder.

Patterson's vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he's set the agency up for success.

Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows that he’s set the agency up for success.

Patrick Van Gorder

President & COO

Patrick X.W. Van Gorder has been part of the leadership team of Level Agency since the company’s founding in 2010. Starting as Lead Copywriter, Van Gorder has made measurable, significant contributions in each subsequent role he has held; as Director of Campaigns and Platforms, as AVP of Client Services, as VP of Operations, as Senior Vice President and Head of Accounts, EVP, and in his current role as President and COO.

Van Gorder's responsibilities as President and COO include the day-to-day operations of the agency and the strategic performance marketing success of the agency's clients. That encompasses fostering healthy, trust-rooted partner relationships, developing increasingly ROI-effective ways to digitally reach target audiences, and consistently delivering attention-grabbing and relevant advertising creative.

Van Gorder attended the University of Pittsburgh, where he graduated with a B.A. dual major in Journalism and Political Science. A son of missionary parents, Van Gorder grew up in five different countries across three continents, before coming to the University of Pittsburgh to study Journalism and Political Science. He lives in Pittsburgh’s East End with his wife Sophia, daughter Pearl, golden retriever Lily, and cat Basil.

Myles Biggs

Director of Strategic Projects III

Myles received is BA in Corporate Communications from Lycoming College and is a graduate of the U.S. Small Business Administration’s Emerging Leaders Program. He has nearly a decade of experience on the client-side of marketing, working as Marketing Director and General Manager for companies in a variety of verticals including construction, transportation, aviation, and craft beer. Prior to joining Level, Myles was the Director of Digital Marketing for an agency specializing in Ecommerce and B2B Lead Generation. Myles’ diverse marketing background and general business operations experience enable him to act as a value injector for clients and champion special projects.

Outside of the office, Myles enjoys podcasting and livestreaming. He is also a TEDx Speaker and published author.

TJ Bruno

B2B-2 Team Lead II

TJ earned his BS in Public Relations from West Virginia University. He combines his experience with SEO, landing page optimization, and data analytics with a commitment to partnership and shared goals, driving success for clients across several industries. He has applied Level Agency’s best practices toward substantial student growth for higher education clients, including IUP, University of Pittsburgh, Brookline College, South University, and Trident University. He also understands the customer-generation challenges of B2B digital marketing and has worked to continually improve performance for clients such as ANSYS and SAE International.

TJ travels regularly, attending sporting events and concerts.

Tim Fitzgerald

Ecomm Team Lead

Tim Fitzgerald graduated from Carnegie Mellon University with degrees in both Economics and Music. He specializes in Social and Display advertising while maintaining a passion for large analytics projects. For Tim, effective marketing lies at the confluence of art and science.

His major analytics projects include customer lifetime value analyses and Level Agency's cross-channel attribution tool, which allows Level to get more for our client media dollars. Passionate and resourceful, Tim believes in the words of the founder of his alma mater “My Heart is in the Work”.

In his spare time Tim continues to explore his love of music as a multi-instrumentalist and producer.

Laura Greenawalt

B2B-1 Team Lead

Laura received her MBA from Point Park University and her BA in Theatre & French from Penn State. With over a decade of marketing experience in theater and the arts, Laura understands the challenges of keeping highly complex projects moving in sync, the importance of clearly communicating across departments. At Level Agency, she leads a team focused on delivering results for several clients. Tell Laura what success looks like, and she’ll help chart an engaging path to reach it.

Laura coordinates a project called Fun A Day Pittsburgh every January, culminating in a group art exhibition.

Jenna Kerr

Controller

Jenna received her Bachelor’s degree in Supply Chain & Information Systems from Penn State University. Jenna manages critical operations and financial systems across Level Agency, from client hours to employee payroll. She also serves as Level’s human resources officer.

Outside the office, Jenna enjoys shopping, baking, and sporting events.

Keefer Kopco

EDU-2 Team Lead I

Keefer Kopco graduated from Gannon University’s Theatre and Communication Arts department. He specializes in social media and display marketing, working with clients and Level’s creative team on targeting, testing, and ad design strategy.

During his time in undergrad, he served as Editor-In-Chief of the student-run blog Gannon Edge. Has served as social media production and strategy roles for NYC indie comic publisher Drumfish Productions, and Erie-based digital marketing agency Epic Web Studios. During his time at Epic he helped get the Socialism: The Game Kickstarter-funded through securing spots on Fox’s After the Bell and Vice. He promoted undefeated boxer Gennady “GGG” Golovkin on behalf of Golden Boy Productions for his Monroe, Lemieux, and Wade fights and managed paid media for several notable stand-up comedians including Eddie Griffin and Tom Green.

In his spare time, Keefer’s a huge comic book collector and board game enthusiast.

Geoff Roebuck

EDU Team Lead II

Geoff Roebuck studied psychology at University of Maryland and pulls from five additional years of academic research experience developing statistical analyses, efficient processes, marketing surveys, and using data to solve puzzles in human experiences.

Geoff brings seven years of omni-channel performance marketing success for Level Agency’s Education, B2B, and high-value B2C clients. He leads the team of performance marketing professionals charged with the successful generation and retention of students for Level Agency’s education clients. He brings marketing strategy, tactics, and full-funnel advertising measurement into every strategy and decision made by the team.

In his downtime, he enjoys woodworking, snowboarding, and generally finding excuses to hang out with his dog.

JT Smith

Associate Vice President of Operations

JT brings 17+ years of digital marketing and eCommerce experience to the Level team. After starting his career managing digital marketing for an eCommerce startup, he focused his energy towards online marketing and lead generation in the higher education vertical. JT joins Level after spending nine years leading eCommerce operations at GNC, driving a variety of digital initiatives.

Brad Stephenson

VP of Group Accounts

Brad Stephenson studied arts management at Carnegie Mellon University (MA) and acting at University of Kentucky (BFA). His nearly two decades of experience includes marketing leadership in the arts, education, and healthcare. Brad combines data-driven marketing expertise with a creative storytelling background to deliver ad campaigns that effectively connect Level Agency's clients with the right customers.

His past successes include increasing annual attendance at Carnegie Museum of Art, a major contemporary art museum, by nearly 25 percent during his tenure.

Brad produces and stars in Knights of the Arcade, an award-winning Dungeons & Dragons-themed comedy show and podcast.

Amy Stettler

Team Lead II

Amy Stettler studied Journalism & Communications at Point Park College before embarking on a career in Advertising. She brings over 25 years of blue-chip marketing and media experience to Level.Agency on such brands as Apple, Intel, IBM, Amex, Chevrolet and Microsoft. Along with performance marketing experience at Smile Direct Club and StitchFix. She has held senior leadership positions at global agencies including Ogilvy, Havas, and Omnicom and ran her own independent digital marketing consulting firm prior to joining Level.

Amy is known for driving strategy in communications planning that produces results. Her approach is audience lead - channel relevant. She builds efficient and effective integrated communications strategies that are grounded in consumer insights discovered via research & testing. Just ask her to develop a strategic roadmap for your brand and then hold on!

When she’s not building out road maps or driving campaign development, she can be found running around Pittsburgh with her 2 dogs, paddle boarding on the rivers or teaching yoga at her home studio.

Kyle Taljan

Data Scientist

Kyle comes to Level as a data scientist after finishing a math Ph.D. at Case Western Reserve University. Prior to that he worked for 6 years in biomedical engineering research using specialized MRI techniques to look at the connections in the brain. Kyle possesses the full range of data science skills from data cleaning and EDA to modeling and communication of results. He most enjoys translating cutting-edge machine learning techniques to (messy) real-world applications. He helps clients understand the value of their own data, draw insightful conclusions, and make data-driven decisions on how to proceed in the future. Much of his free time is (joyfully) taken up with his wife and 4 young children. He enjoys ongoing math research (especially into geometric/Clifford algebras), chess, and soccer when he gets time outside of family and work.

Seth Tongchinsub

General Counsel

Seth studied law at Duquesne University School of Law, and English writing at the University of Pittsburgh. As Level Agency legal counsel, Seth manages contracts and agreements, as well as ensuring that data privacy protections are in place on behalf of our client partners. His legal expertise includes contracts, employment, regulatory & compliance, privacy, corporate governance, and litigation. He feels fortunate that learning has never felt like work.

Seth enjoys hockey, playing guitar, reading, and film & photography.

Amber Aho

Account Coordinator

Amber graduated from Iowa State University with a focus in Marketing and Management. She moved out to Colorado after graduation and started her career first in sales before moving into the digital marketing field. She has experience working in the international higher / ed space as well as the automotive industry. Amber has been working in digital marketing for just over 2 years where she has mainly done website development and social media/email marketing.

In her free time she loves to be outdoors. She's an avid skier (water and snow), mountain biker, and hiker.

Julianne Avolio

Account Coordinator II

Julianne Avolio studied Theatre Arts and Children’s Literature at the University of Pittsburgh, leading her into a career of performance and arts education. When not in front of an audience or a classroom, Julianne cultivated her client services skills, working in sales and customer service for several arts organizations in the Pittsburgh region. She brings a focused, empathy-driven approach to her job at Level Agency, utilizing her experience as an artist to connect with clients and colleagues of all backgrounds.

When not working at Level Agency, Julianne can be found cooking large meals for family and friends or taking her two ornery rescue dogs for walks.

Abby Baker

Account Coordinator II

Abby is a graduate of The University of Pittsburgh, where she majored in English literature and communications with a media focus. She comes to Level Agency with nearly 20 years of client service and marketing experience, including social media management, web design and inside sales/account management. Her attention to detail and eagerness to learn are key to exceeding client expectations.

When not at work, Abby definitely has her nose in a book, probably while cuddling a pet or two.

Claire Beaudry

Account Coordinator I

This spring Claire is interning with Level Agency as a Performance Marketing Intern. She is a senior at the University of Pittsburgh pursuing her Bachelor's degree with a double major of Marketing and Business Information Systems, as well as a Classical Civilizations minor. She has had multiple past internships where she had the opportunity to gain experience with Digital Marketing, Merchandising, and Social Media Marketing. At the company, she is able to further apply her course knowledge and prior experiences to our team. In her free time, she enjoys playing pickleball, traveling, and relaxing.

Bryce Bernard

Media Manager II

Bryce received his BA in Marketing from Michigan State University. He has over a decade of experience in Marketing, working as a Digital Marketing Analyst, Internet Directories/Lead Generation Manager, Marketing Manager, and Consultant for companies in multiple verticals. As a “swiss army knife” of marketing, Bryce understands the many complex layers it takes to create and sustain a successful marketing campaign. At Level Agency, Bryce trains incoming Media Analysts on how to be effective, customer-focused marketers and to drive results for all clients. Outside the office, Bryce enjoys all things sports and spending time with his young children.

Danielle Biggs

Account Coordinator I

Danielle has a bachelor’s degree in Digital Communications with a concentration in design. She brings seven years of marketing experience with her to Level. She previously worked in manufacturing as a Senior Marketing Coordinator, doing a little bit of everything. She is very detail-oriented and is always excited to learn something new. Outside of work, Danielle is an avid knitter. She is on a mission to fill her sock drawer with handknit socks. Danielle also loves standup paddleboarding, attending concerts, hiking, and snuggling with her two cats.

Jenna Bluedorn

Digital Marketing Lead

Jenna earned her MA in International Business from Oxford Brookes University in Oxford, United Kingdom and is currently a Ph.D. Candidate studying social media implications on general communication theory and human connection.

With a passion for problem solving, she is a data-driven, solutions-oriented marketer. From starting her career as a digital strategist to evolving into a trusted Account Manager and Client Success Manager, Jenna has experienced all parts of what makes an agency work. She understands that marketing isn't cookie cutter – because she's done it. Tell her what you need, and she'll find the right fit at the agency for you to meet and exceed your goals.

Outside of work, Jenna is an avid yoga practitioner, world traveler, and loves exploring new trails with her dog, Chadwick.

Micah Brightwell

Creative Producer, Design II

Micah Brightwell studied graphic design at Arkansas State University. He brings 6 years of professional graphic design and motion graphic experience to Level Agency. A recent transplant from the South, he’s spent most of his career as the sole graphic designer for a regional network of libraries. This involved handling a major rebranding effort, executing video campaigns, driving social media graphics, and even wrapping a bookmobile. Today he ensures Level’s ads are unmissable by applying the principles of motion design to our clients’ social and web display creative.

When he’s not making pixels move, you can find Micah walking his dachshund Milo around his neighborhood.

Imani Burgess

Media Analyst II

Imani brings a wide variety of media buying expertise to Level. She attended SUNY Potsdam and received her Bachelors in Speech Communications with a minor in Business Administration.

She enjoys spending her free time attending yoga classes and watching movies.

Kallan Carter

Media Analyst

Kallan received her Bachelor of Science in Mathematics from Missouri State University. She previously worked in the fields of insurance and medical software where decisions were driven by data results. She is a people-pleaser and a go-getter that focuses on data competency to meet or exceed client expectations.

In her free time, you can find Kallan at the lake with family, teaching kids how to dance, or lounging at home with her daughter.

Dan Dix

Creative Producer, Dev III

Dan studied Sports, Arts, and Entertainment Management at Point Park University. He brings several years of web development, media and database management, and content strategy to Level Agency, where his work focuses on building and maintaining high performing, interactive experiences including websites and landing pages.

In the winter, Dan coaches an alpine ski racing team based in the Laurel Highlands, east of Pittsburgh. In the summer, he enjoys hiking and mountain biking.

Patrick Farnworth

Creative Producer, Dev

Patrick received his AAS in Graphic Design from Spokane Falls Community College, during that time he became the President of the Graphic Design Club which allowed him to bring in industry professionals, such as Aaron Draplin of DDC co. and Bill Gardner owner of LogoLounge, and many more, for workshops and speaking events. Patrick's emphasis is in web development and is currently pursuing certificates in UX and OOUX to further his knowledge of usability in web design. Having knowledge on WCAG standards and ADA guidelines as well as the best practices of WYSIWYG and user experience allows him to make navigating websites easier and push conversion rates higher.

During his free time, Patrick enjoys painting, sculpting, and playing music.

Jamie Frantz

Media Analyst I

Jamie graduated from Arizona State University in Spring 2022 with a B.S. in Marketing and a Certificate in Applied Business Data Analytics. Before joining Level, he interned at Tailwind, a performance marketing agency in Tempe, AZ. Jamie brings experience in paid search, paid social, and email marketing, analytics tools such as Google Analytics 4, PowerBI, Excel and Google Data Studio, as well as data driven decision-making through agency work and class projects.

In his free time, Jamie enjoys playing golf, video games, hanging out with friends, and cooking. He played hockey for 12 years growing up, and his favorite team is the Vancouver Canucks.

Rico Galassi

Creative Producer Dev I

Rico studied Web Design and Development and Business as an undergraduate before receiving his M.S. in Media Management, all from Duquesne University. He is an experienced web designer and coder with additional expertise in media production. At Level Agency, Rico brings his development and design skills to each user experience he builds, including landing page experiences and emails. He’s also involved in conversion rate optimization (CRO), data management, and data-visualization projects. For our clients, this means intuitive post-click experiences that perform and data that flows smoothly.

Outside of work, he’s a runner and cat owner. He also enjoys fishing, camping, and hiking.

Joe Garrigues

SEO Manager

Joe Garrigues Graduated from Medaille College, Buffalo NY with a B.S. in Sport Management. Joe is skilled in leveraging SEO strategy to build online communities and social media platforms to increase brand awareness and boost brand loyalty to improve a website’s position in search engine results.

Jonathan Gaugler

Creative Manager II, Copy

Jonathan Gaugler studied philosophy at Cambridge University (M.Phil) and Capital University (BA). He brings 10+ years' experience in marketing and public relations, including strategic messaging, social, and web content in academic and museum settings. In between, he spent three years as an entrepreneur. As Level’s copywriter, he collaborates across departments, guiding conversations toward core messages.

His most rewarding professional moments include everything from landing exclusives with national news outlets to watching multi-month web builds take their maiden voyages.

Jonathan lives in a 125-year-old house: Half of his vacation time (and most weekends) is spent on renovation projects. He's also a gardener, cook, and home brewer.

James Glew

Account Coordinator

James studied Marketing at the University of North Texas in Denton, and is currently pursuing an MS in Hospitality Management at the University of North Texas in Denton. At Level Agency, James works as an Intern with the E-Commerce team.

In his free time, James enjoys cooking, reading, and reading about cooking.

Ashley Gordon

Creative Producer, Dev II

Ashley Gordon brings almost a decade of digital marketing experience to the web development team at Level Agency. A creative problem-solver who specializes in responsive design and email marketing, she provides unique perspective to website production.

When not at work, Ashley is an animal lover and an artist.

Jordan Grace

Data Manager II

Jordan studied web and multimedia management at Pittsburgh Technical College and brings nearly a decade of experience in web development and data management to Level Agency. A specialist in back-end development, he spearheaded Level’s API and data warehouse restructuring. This major undertaking allows for improved tracking and integrations with all aspects of our ad data, from client CRM, to reporting and analytics dashboards. He continues to optimize datasets for Level, aiming to automate “everything he can.”

Jordan is a hiker, gamer, and a traveler aiming to see all 50 states by age 30.

Erin Graham

Creative Manager I

Erin graduated from Seton Hill University with a BFA in Graphic Design and Art History with a minor in Studio Arts. A passionate creator, she brings to Level a multi-faceted skill set built from years of diverse clientele exposure. Creative concept building, cohesive branding, and trend-forward content are areas she particularly shines!
Outside of creative endeavors, Erin can be found actively preparing for her (imaginary) debut on The Great British Baking Show with Sharona, her 3-year-old sourdough starter as well as walking her black and white labradoodle, Gemma, and acting as "Chief Zelda Strategist" for her two sons, Liam and Henri.

Caitlin Hachman

Creative Producer II, Design

Caitlin received her AA in Graphic Design from Pittsburgh Technical College. She joined the Level team with 6 years of digital design and client-service experience. Her work on the Creative Services team helps meet and exceed client expectations daily.

Caitlin's skills in storyboarding help her team build and iterate creative concepts for clients. She is also an experienced hand with landing page design, display ads, and the odd print project.

During off-hours, Caitlin is also a part-time freelancer, video gamer lover, and proud dog-mom to Jenny.

Emily Halpern

Account Manager II

Emily joined Level Agency after receiving her Master's in Arts Management from Carnegie Mellon University. Her background in design, audience and consumer research, and customer service supports complex campaign development and execution. To the Client Services team, she brings a passion for building positive client relationships and finding creative, data-driven ways to solve problems.

Emily loves learning and will always take the chance to try something new. She spends her free time between Pittsburgh and New Jersey and enjoys hot yoga, hiking, being a homebody, and tacos.

Kristen Hayes

Media Analyst II

Kristen graduated from Penn State University with a BA in Advertising and a Minor in Digital Media Trends & Analytics. During her time at Penn State, she took on several leadership roles and developed her skills in Social Media and Digital Marketing.

She joins Level Agency as a Media Analyst on the B2B team.

In her free time, she enjoys staying active, exploring local coffee shops, baking, and traveling to new cities.

Mireesha Huff

Creative Producer, UX

Mireesha finished her BA in Visual Communication Design from Eastern Washington University and brings a focus on User Experience to Level Agency. Her work on the EDU team brings usability testing, storytelling, user engagement and hitting objectives that improve the overall client experience. Her experience with empathy and collaboration make her an easy person to communicate and visualize client goals with. In her free time, she enjoys art, the outdoors and exotic houseplants.

Brittany Jones

Creative Producer Dev

Brittany began her creative journey at Alma College, where long nights and many energy drinks were spent studying Art & Design with an emphasis in photography. Over 10 years she’s cultivated her talents in the visual arts, and later web development, bringing a unique blend of creativity and technical expertise to Level. She leverages her skills to create web-based tech that solves real world problems. Always working to enhancing the user’s experience through a robust tech stack, and clean, responsive code. When she’s not hunched over her computer fervently coding, Brittany spends her free time hunched over comics, her vintage Raleigh bike, or deeply invested in an RPG video game.

Jack Karlis

Media Analyst I

Jack earned his Ph.D. from the University of South Carolina and his M.A. from the University of Florida. Bringing more than 20 years of experience with various positions in journalism, public relations and marketing, Jack brings our clients his research, analytical and storytelling skills to Level. After more than 20 years in academia training the next level of communication professionals, he gives us even more problem-solving solutions than he did for his more than 2,000 students before coming to Level. When he is outside of work, Jack spends time with his fiancée Amy and his 100-pound Pitbull, Moose. If you have a hockey question, Jack can usually answer it on command. He also waits patiently for an Oasis reunion, because he said maybe.

Connor Kenneally

Media Analyst

Connor has a Bachelor's of Science in Computer Science, and he joins Level as a Media Analyst on the Education Marketing Team. For his clients, he analyzes client campaigns and optimizes them based on industry trends and data analysis.

In his free time, Connor is a big sports fan and enjoys watching his favorite soccer team, Machester City.

Larry Klick

Media Manager I

Larry Klick is probably the most appropriately-named person that exists in the world of pay per click advertising. He majored in sociology with a minor in psychology at Thiel College, while taking as many elective communications classes as possible. Truly on brand, Larry has always been enthralled by what clicks with people.

In addition to waterfall photography, Larry enjoys golf, bowling, attending sporting events, craft beer (New England IPAs FTW), and spending time with his wife Kristy and young son Caiden.

Jessica Kuhn

Account Director

With client services and media management skill sets, Jess has experience in higher-ed, non-profit, retail and sports marketing among other industries. She received her Master of Science in Digital Journalism from Syracuse University and joins level after living in Erie, Pa for undergrad and beyond. As a client services team member, Jess has a passion for problem-solving through data-driven marketing and helping her clients exceed their goals.

Outside of work, you can find Jess at a Pittsburgh Penguins game, hunting for the best coffee shop, or reading a professional development book.

Matthew Lewis

Account Coordinator

Matt graduated from the University of South Carolina in 2020 with a degree in Advertising. Throughout his coursework at USC, he worked with a variety of clients ranging from non-profits to small startup businesses. He interned at an experiential marketing firm where he learned about the creative process. As an Account Coordinator at Level, he brings organizational and problem-solving skills to help meet client expectations.

Outside of work, he enjoys playing golf, listening to music, and going for walks.

Katie Lorch

Creative Producer, Design II

Katie graduated from Chatham University with a Bachelor’s Degree in Graphic Design and Marketing. She joined Level with a year of experience in digital design and social media marketing in the events industry. During that year, she lead a website rebrand, created motion graphics, and sharpened her skills as an illustrator. Her work helps clients reach new audiences and gain valuable leads.

In her spare time, you can find Katie at a pop punk concert, or tending to her many house plants.

Kristen Lucero

Media Analyst I

Kristen is interning with Level this spring while finishing her B.S.B.A at the University of Pittsburgh. She is majoring in Marketing and pursuing a minor in Hispanic Language & Culture. Throughout her years at Pitt, she has been involved with multiple organizations like the American Marketing Association and Fashion Business Association. Throughout her senior year, Kristen is serving as the President of the Fashion Business Association after previously serving as the Director of Marketing and Public Relations Director. You can probably catch her alter ego as @kristen.jpeg, a freelance portrait photographer. She is probably on-set at a photoshoot or updating her Instagram.

Heather Luna

Media Manager II

Heather brings 6 years of digital marketing experience to Level, with a proven track record of collaborating with clients about their goals and executing paid search strategies. Heather has worked with many small business on their quest to generate leads and drive sales.

During her free time, Heather enjoys crocheting and reading.

Kathleen Majorsky

Account Coordinator

Kathleen earned master's degrees in journalism and education from the University of Missouri and the University of Texas at Austin, respectively. She has extensive experience in writing, operations, and customer support. She is a firm believer in working smarter not harder, which serves her well in her role as account coordinator. Most recently, she worked for large tech companies in support roles guiding people through complex digital experiences. In her free time, Kathleen is on the never-ending quest for the best breakfast tacos. She loves writing fiction, road trips, reading, business brainstorming, and any adventure that leads to telling a great story around a campfire while eating s'mores.

Gia Monteleone

Account Coordinator II

Gia comes to us from New Orleans, LA with 2 years of marketing agency experience and 9 years of music industry experience. After receiving her BA in Music from Converse College in Spartanburg, SC, she was thrust into the music industry, wearing many hats for a world-renowned jazz venue in her hometown. Most notably, she was the tour coordinator and manager for multiple traveling bands, organizing travel logistics and itineraries for 10+ musicians and crew. This experience coupled with event production has made Gia a master planner with serious attention to detail. At her previous agency, she started out as an account manager and (as she has a habit of wearing many hats) quickly took on roles in content development, executive communications, and operations. Seeing project details come together and fit like pieces of a puzzle is incredibly satisfying to Gia and makes her a great addition to the Level team as Account Coordinator II.

Outside of her work at Level, Gia enjoys performing with her band, Marina Orchestra, and dancing/reveling with her Mardi Gras dance troupe, the Camel Toe Lady Steppers. When she finds time to rest, she enjoys doing puzzles, reading, watching shows and films, playing board games with friends, and snuggling with her two dogs, Copper and Babette.

Kaely Montgomery

Account Coordinator II

Kaely graduated from University of Pittsburgh with a Bachelor’s degree in Marketing. She participated in the Digital Marketing Institute at the University of Pittsburgh where she gained knowledge on how to utilize data to create and manage effective digital marketing campaigns.

Outside of work she spends a lot of time exploring hiking trails in Cuyahoga Valley National Park with her two dogs.

Diane Nguyen

Media Analyst

Diane Nguyen graduated from the University of California, Irvine, and has a degree in Gender and Sexuality Studies. She is certified and has over 200 hours of training in digital marketing and data analytics, where she can demonstrate her interest in data story-telling and visualizations. Diane also has a background in social media marketing and as a content editor. She is now a performance marketing intern within the eCommerce team. During her off-hours, she enjoys traveling, watching Youtube, experiment with cooking, and working out.

Chosen Okonrende

SCRUM Master

I received a Bachelor of Business Administration from Devry University. I have over a decade of experience in different management roles, ranging from market manager, event management, scrum master, agile coach.
My expertise is in managing people, working with individuals with varying temperaments, simplifying complex tasks, and forming cohesive teams.
I assist the team in completing tasks more efficiently, managing their workload, and completing projects on schedule.
During my off-hours, I relax by spending time with my family, watching sports, and fellowshipping with brethren at church.

Gabriel Ortiz

Operations Specialist

Gabriel Droz Ortiz graduated from Duquesne University with a major in Management and a minor in PR & Advertising. He is originally from Guaynabo, Puerto Rico. He works as a Performance Marketing Intern within the Operations team.

During his off hours he enjoys playing sports (football, volleyball, basketball), working out, watching sports (Eagles, 76ers, and LSU Football), and spending time with family and friends.

Lucy Puglisi

Account Manager I

Lucy has a wide variety of experiences throughout her education at Western Michigan University from social media management to brand management that make her a well-rounded asset. Lucy is passionate about learning new skills, and she will never shy away from a challenge that will benefit her clients.

In her off time, you can find Lucy reading on the beach, going on hikes, baking, or exploring her home state of Michigan.

Christi Reuter

Account Manager I

Christi joins Level from a creative background having worked in both traditional, as well as digital marketing. Her previous agency experience includes branding, full-funnel marketing, campaign strategy and SEO. She brings with her a passion for storytelling, problem-solving, and account management.

In her off time, you can find Christi extensively planning her next vacation, looking at pups to adopt, or obsessing over her niece and nephew!

Allyn Reynolds

Operations Manager I, Training

Allyn earned a Bachelor of Philosophy in English Literature at the University of Pittsburgh and her Master's in Education from the University of Pennsylvania. As a training manager, Allyn oversees the onboarding experience and training for teams. She creates rigorous trainings for new hires, current employees, and clients. Data-driven decisions are the keystone upon which Allyn develops new initiatives. Prior to joining Level, Allyn worked in non-profit and public education where she developed project-based curriculum and taught high-school English. Allyn thrives on crafting innovative solutions to wicked problems and serving others. In her spare time, you can find her running around the streets of Boston and creating stained glass.

Dale Riether

Digital Marketing Lead

Dale studied marketing and international business at Ohio University. His experience includes nearly 10 years of digital marketing, account management, and freelance design, as well as founding and running his own eco-friendly clothing brand. At Level Agency, Dale taps into this breadth of expertise and creative problem-solving acumen to help clients chart a path to their goals.

Dale’s free time is occupied by art-making, including graphic illustration, clothing design, and painting. He also enjoys live music.

Matt Rose

Operations Manager I, IT Manager

Matt Rose studied Arts and design at Waynesburg University. His 20 years of experience as an IT consultant focused on special initiative launches for clients including PNC Bank, FedEx, and Mylan Pharmaceuticals. As our systems architect, Matt designs, supports, and upgrades mission-critical IT infrastructure for Level Agency, allowing for agency staff to keep data and creative flowing. Data security and compliance is a priority for Matt, and his work includes establishing the right protocols on behalf of our clients.

Matt is off enjoying the great outdoors whenever he gets the chance.

DeAngelica Rose

Creative Producer, Copy

After spending some time as an ESL teacher abroad, Dee returned to the States and received her MFA in Creative Writing from Southern New Hampshire University. In a past life, Dee was a kindergarten teacher who decided her love for writing outweighed her love for teaching.

She's well versed in writing long- and short-form, for SEO, social media, landing pages, and email campaigns to inspire your target audience to take action.

When she's not working, Dee's playing video games, adding new Pokemon cards to her binder, trying new recipes, or spending time with family.

Mike Rubino

Creative Director

Mike Rubino studied graphic design and creative writing (BFA) at Seton Hill University, and has over a decade of experience in design, illustration, filmmaking and marketing. He believes in drawing every day and using visual storytelling to communicate and inspire action. Most recently, he served as a visual design manager and a certified human-centered design instructor at LUMA Institute. Mike uses empathy-driven design thinking methods alongside skills in digital illustration and storytelling to help clients make meaningful connections with customers. Mike serves as a Director of Programming at Arcade Comedy Theater, a Pittsburgh-based non-profit theater, and can be often seen on stage as an improviser and actor. He loves living in Pittsburgh’s Northside with his wife and son, playing board games, and cooking breakfast.

Christina Starkweather

Analyst III

Chrissy is a digital marketing executive with a track record of successful execution and growth from hypergrowth start-ups to Fortune 500 companies. She's accumulated over a decade of experience with integrated multichannel marketing management with specialization in the retail and healthcare industries.

Chrissy is based in Philadelphia. In addition to her agency work, she's also an active board member for the Southeast PA Area Health Education Centers and fundraiser for the Gift of Life. In her free time, she enjoys hiking, trail running, and cheering on her hometown sports.

Felix Strater

Media Manager I

Felix received his Bachelor's in Marketing and Economics from the University of Pittsburgh. With 5+ years of digital marketing experience across a variety of industries, he specializes in paid social and display advertising and loves using his experience to help solve problems for clients. Originally from the Philadelphia area, Felix has been living in Pittsburgh full time since 2016. In his free time, he loves exploring the city, trying new restaurants, and managing @VintagePGH, an Instagram account he created to share Pittsburgh's history.

Ian Tansill

Media Analyst

I graduated from Virginia Commonwealth University in 2021. Since then, I've worked in marketing for a promotions company, dentistry, and a digital marketing agency. My skills include campaign building and monitoring, lead generation, and copywriting. My work at Level will help clients meet their KPI and budget goals. And during my free time, I like to get outside to play sports and explore the great wide world around me!

Melanie Taylor

Account Manager I

Melanie comes from a creative and marketing background and holds both an MBA and a Masters of Music from The University of Southern Mississippi. Her previous agency experience includes project and account management, copywriting/editing, and campaign strategy and execution. She brings with her a passion for client relations, storytelling, and teamwork.

A lifelong learner, she also holds a bachelors degree in foreign languages, and is currently pursuing a Doctorate of Musical Arts. In addition to her work at Level, Melanie enjoys performing, running, traveling, and hanging out with her pug.

Dominique Toutounji

Account Coordinator II

Dominique graduated from the University of Sydney with a Bachelor's degree in English Literature, and a Graduate Certificate in Sustainability (Business). Prior to joining the Level agency team, Dominique worked predominantly in the Finance sector for Australia's largest, online Stockbroker within the client relationship and marketing teams, respectively. She has extensive experience in campaign management, client support, and content marketing. Dominique is passionate about social justice issues and is a volunteer editor for the non-for-profit organization - Kiva. In her spare time, you will find her traveling, spending time outdoors with friends, and finding new places to eat.

Amy Trageser

Account Manager II

Amy Trageser has a background in recruitment, sales, and account management. She studied Marketing Management at Grove City College, and received her M.B.A. from Piedmont University. As an account manager, Amy is a thought-leader and strategic partner to external clients and ensures clients success by collaborating with a cross-functional team of performance marketers Amy is the queen of details and loves to put the client first. Prior to her time at Level, Amy was an Account Executive at a radio and media non-profit. She truly loves serving the client. It’s what drives her day-to-day. Outside of work, you can find Amy rock climbing, painting, drawing, baking, or reading.

Sean Wade

Creative Producer II, Design

Sean received his BA in English Writing from University of Pittsburgh. With several years in freelance and corporate marketing, he brings a wide range of experiences and skills to his Creative Producer role at Level agency.

Beyond the office, Sean enjoys all kind of outdoor activities from snowboarding to mountain biking to basketball. At home he’s usually reading, cooking, or spending time with his dog, Chance.

Brendan Watson

Media Manager I

Brendan earned a Ph.D. in Mass Communication from the University of North Carolina. He was most recently a digital marketing director in the automotive and fitness industries. Brendan also brings to Level Agency a decade of experience teaching and publishing about digital media trends and research methods. He started his career as a digital journalist for Florida's largest newspaper. Outside work, Brendan enjoys spending time outdoors with his children and dog, especially gardening, camping, sailing, and paddlesports. When the weather forces him indoors, Brendan is relaxing with his cat among his houseplants in a hammock in front of his fireplace.

Timbre Wolf

Data Analyst I

Timbre graduated from Eastern Washington University with a degree in Mathematics and an overfilled minor in physics. Her interests were in applications in astronomy and environmental mathematics. She co-led the EWU Science Alliance initiative to lobby the state for a new science building and succeeded in that endeavor. After graduating she worked in various marketing roles, from the analytical side of ad marketing to the creative side of graphic design and copywriting. With that dual experience, she hopes to bring a unique outlook in her role at Level Agency. In her free time, she enjoys being in nature doing sci-comm & photography, being a podcast host, video games and spending lots of time with her dogs.

Logan Yohn

Media Analyst I

Logan graduated in 2021 with a BA in Marketing and again in 2022 with an MBA in Marketing from Bloomsburg University making Dean's List. Recently, Logan worked as a Graduate Marketing Assistant for Bloomsburg University. With a background in Media Analysis and Digital Marketing, Logan's work improves client media performance through strategic online media analysis and implementation throughout the marketing funnel.

During off hours, Logan enjoys watching football, movies, cooking, and spending time with his Fiancé and dog.

Abigail Young

Media Manager II

Abby graduated in 2019 from Penn State, where she majored in Public Relations and had minors in business and communication arts and sciences. She joins our team after helping to run a small marketing agency in Michigan right after graduation, where she was tasked with the creation and maintenance of multiple financial advisory firms’ digital presences. Abby uses her background to analyze data and create tactical recommendations, which helps to optimize our clients’ budgets and ad performance. When she is not strategizing or researching the newest social media trends, you can find her hiking, baking, or obsessing over her dog.

Logan Yovetich

Media Analyst II

Logan is a graduate from the University of Pittsburgh where she majored in marketing and business analytics. She joins Level with past experience in SEM campaign management, social media strategy, and data storytelling. With a strong sense of curiosity and extreme attention to detail, Logan helps clients optimize their online presence while achieving business goals.

In her free time, Logan enjoys thrifting, trivia night, and trying out new restaurants in the Pittsburgh area.

Joyce Zhao

Media Analyst II

Joyce graduated from Carnegie Mellon University in 2020 with a B.S. in Psychology and a minor in Business Administration. Before joining Level, Joyce worked as a marketing assistant for a local Bay Area company. At that position, she had the chance to learn about various types of advertising media, as well as gaining knowledge in the eCommerce sphere. At Level, she works as a Media Analyst on the Performance Projects Team.

In her free time, Joyce enjoys travelling, spending time by the beach, and listening to true-crime podcasts.

Nathan Zoob

Media Analyst II

Nathan comes to Level via the arts, where he was a DIY marketer and freelance copywriter for 10+ years. He leverages his unique experience into a creative and dynamic approach to B2B marketing, managing media for companies invested in connecting and educating the world. Nathan has a degree in Creative Writing from Carnegie Mellon University, and lives/works in Pittsburgh, PA.

When he’s not neck deep in DV360, you can catch him performing solo or with his band Wreck Loose. Unfortunately, he owns no dogs.

Luca Christiansen

Luca is a Junior at the University of Pittsburgh where he is studying Professional Communications in Digital Media and Philosophy. He has a background in videography and marketing where he has applied his video and media skills to create high quality content for clients in order to engage both core and new audiences. At Level, Luca looks to transition these skills into a B2B landscape where digital knowledge and targeted marketing are essential to client satisfaction.

In his free time, Luca enjoys to make films and play ultimate frisbee.

Lily Moawad

Lily is a senior at the University of Pittsburgh majoring in Marketing with a minor in Studio Arts. She has had several internship opportunities with advertising agencies throughout her college career and is looking forward to working in marketing post-graduation.

Outside of work, she loves to explore museums and spend time outdoors.

Gabriella Policella

Gabriella is a senior at the University of Pittsburgh where she majors in Marketing and minors in Political Science. She joins Level Agency as a Performance Marketing Intern on the Ecommerce team. Throughout her undergraduate career, she has been involved with the Fashion Business Association, Alpha Kappa Psi Professional Fraternity, and the PINK Campus Team. Gabriella studied abroad in Florence, Italy where she gained foundational experience as a Digital Marketing Intern for a luxury leather brand. Off the clock, you’ll find her catching live music performances, planning her next road trip, or testing new Pittsburgh restaurants.

Kelly Shelton

I am college Junior pursuing a degree in Marketing and a Certificate in Leadership & Ethics at the University of Pittsburgh. At Pitt, I have been involved in the Women in Business club and American Marketing Association. I am currently enrolled in the Digital Marketing Institute where I have earned a Certificate in Google Search Ads. Prior to Level, I had two marketing-related internships at both e-commerce and data security companies. Now, I am a Performance Marketing Intern on the EDU-1 Team at Level!

Outside of school and work, you can find me thrift shopping, going to concerts/music festivals, and playing with my roommate's cat, Pepper!

Thomas Donohoe

Chairman Emeritus

Thomas is the architect behind Level Agency's customer generation focus. For over a decade, he has led efforts on both sides of the lead generation table — starting from the client side in early 2001 buying media and driving clients on Wall Street, and later launching Level to generate sales opportunities in technology, education, healthcare, and finance verticals, among others.