The Level edge starts with the team

Thomas Donohoe

CEO

Thomas is the architect behind Level Agency’s customer generation focus. For over a decade, he has led efforts on both sides of the lead generation table — starting from the client side in early 2001 buying media and driving clients on Wall Street, and later launching Level to generate sales opportunities in technology, education, healthcare, and finance verticals, among others.

Thomas Hudak

CFO

Thomas earned his JD and MBA from the University of Pittsburgh. He has managed Level Agency’s finances for the better part of a decade. Thomas specializes in internal and external reporting, valuation, and capital management.

In his spare time, Thomas is a competitive rower, with 11 national and international championship gold medals.

Patrick Patterson

President

Patrick brings with him over 10 years of product development and marketing experience with specialization in technology, product management, online advertising and website optimization. In the direct response space, Patrick directly managed a $30+ million marketing budget to drive year-over-year revenue growth for a category leader.

Patrick Van Gorder

Senior Vice President

Patrick studied history and political science at the University of Pittsburgh, joining the newly-formed Level Agency shortly afterward. He is part of the leadership team that grew Level from a team of two to a team of 75+. An online marketing professional specializing in customer generation, Patrick is engagement focused, ROI sensitive, technology driven, data motivated, and forward-looking.

Patrick is naturally curious: his parents taught him “if you’re bored, you’re boring.” He loves to spend time outdoors – hiking, camping, stargazing. He travels as often as he can. He’s a die-hard Pittsburgh Pirates fan and the captain of a historically bad but wonderfully enthusiastic softball team.

JT Smith

Associate Vice President of Operations

JT brings 17+ years of digital marketing and eCommerce experience to the Level team. After starting his career managing digital marketing for an eCommerce startup, he focused his energy towards online marketing and lead generation in the higher education vertical. JT joins Level after spending nine years leading eCommerce operations at GNC, driving a variety of digital initiatives.

Brad Stephenson

Associate Vice President of Client Services

Brad Stephenson studied arts management at Carnegie Mellon University (MA) and acting at University of Kentucky (BFA). His nearly two decades of experience includes marketing leadership in the arts, education, and healthcare. Brad combines data-driven marketing expertise with a creative storytelling background to deliver ad campaigns that effectively connect Level Agency’s clients with the right customers.

His past successes include increasing annual attendance at Carnegie Museum of Art, a major contemporary art museum, by nearly 25 percent during his tenure.

Brad produces and stars in Knights of the Arcade, an award-winning Dungeons & Dragons-themed comedy show and podcast.

Seth Tongchinsub

General Counsel

Seth studied law at Duquesne University School of Law, and English writing at the University of Pittsburgh. As Level Agency legal counsel, Seth manages contracts and agreements, as well as ensuring that data privacy protections are in place on behalf of our client partners. His legal expertise includes contracts, employment, regulatory & compliance, privacy, corporate governance, and litigation. He feels fortunate that learning has never felt like work.

Seth enjoys hockey, playing guitar, reading, and film & photography.

Geoff Roebuck

Senior Director of Digital Marketing

Geoff Roebuck studied psychology at University of Maryland and pulls from five additional years of academic research experience developing statistical analyses, efficient processes, marketing surveys, and using data to solve puzzles in human experiences.

Geoff leads Level’s media team in omni-channel digital marketing strategy, tactics, and full-funnel advertising measurement to bring our clients ROI-focused digital marketing efforts that drive real business results. He has worked in performance digital marketing since 2013 in a variety of specializations, from paid search, social, and display to landing page and creative A/B testing & development.

Geoff has been personally been involved on nearly every client project that’s come through Level Agency’s doors in recent years, ranging from media lead for our largest Education clients, to one-off marketing analysis and survey development and testing projects for a Fortune-500 financial client.

In his downtime, he enjoys woodworking, snowboarding, and generally finding excuses to hang out with his dog.

Amy Weyant

Senior Director of People

Amy studied business communication at Thiel College. She has over a decade of project management, operations, and strategic management experience on both the agency- and client-side. She has overseen national brand accounts, and managed projects ranging from content marketing, eCommerce website redesigns, and viral campaigns. She is passionate about process and people, working to design and implement continuous improvements to Level Agency’s staff utilization, project structures, professional development, and hiring and onboarding.

After work, Amy rallies a crew of Level employees to play in a local softball league. She also runs and attends networking events.

Jenna Sheffo

Controller

Jenna Sheffo received her Bachelor’s degree in Supply Chain & Information Systems from Penn State University. Jenna manages critical operations and financial systems across Level Agency, from client hours to employee payroll. She also serves as Level’s human resources officer.

Outside the office, Jenna enjoys shopping, baking, and sporting events.

Tim Fitzgerald

Director of Media Services

Tim Fitzgerald graduated from Carnegie Mellon University with degrees in both Economics and Music. He specializes in Social and Display advertising while maintaining a passion for large analytics projects. For Tim, effective marketing lies at the confluence of art and science.

His major analytics projects include customer lifetime value analyses and Level Agency’s cross-channel attribution tool, which allows Level to get more for our client media dollars. Passionate and resourceful, Tim believes in the words of the founder of his alma mater “My Heart is in the Work”.

In his spare time Tim continues to explore his love of music as a multi-instrumentalist and producer.

Ed Grieser

Director of Creative Services

Ed received his BS in Economics from Penn State. In his years at Level, he has built many of our best practices for website and post-click-experience testing and optimization. With expertise and certifications in several platforms, Ed works across campaigns, from early strategy discussions to implementation and beyond. His focus on performance and direct response has resulted in impressive results for Level client partners.

Ed is proud of his client work, which emphasizes intuitive user experience. These include the websites for Sous-Vide magazine, the Autonomous Vehicle Safety Consortium, Sentric, and Servicelink.

Ed is a dog lover, who takes his bichon-poodle mix everywhere, from craft beer excursions to hikes.

Kahlianne Jones

Director of Innovation

Kahlianne studied information systems management and entrepreneurship at Duquesne University. Since joining Level Agency, she has been responsible for improvements in Level Agency’s analytics and reporting capabilities, and the development of our custom Business Intelligence dashboard. She enjoys the challenge of taking complicated data sets and sources and turning them into concise pictures of performance that empower all teams to be data-driven.

Kahlianne spends virtually all her free time working with and riding horses. She is a semi-professional barrel racer with multiple state and national titles.

Brian Napierski

Associate Director of Call Center Operations

Brian received a BSBA in Finance from the University of Pittsburgh and brings over 15 years of experience in contact centers, management, sales, and operations. He has spearheaded new Level Agency Contact Center initiatives for several higher-education clients, creating preadmissions support campaigns designed to boost lead-to-application and lead-to-enrollment rates. Brian is also a vital contributor to the construction of our review and training programs, development of qualitative and quantitative measurements, and a driver of KPI attainment to achieve client-specified objectives.

In his spare time, Brian enjoys gaming and is a self-proclaimed movie buff. Most importantly, he prides himself on family and being the best uncle he can be.

Jordan Grace

Senior Innovation Engineer

Jordan studied web and multimedia management at Pittsburgh Technical College and brings nearly a decade of experience in web development and data management to Level Agency. A specialist in back-end development, he spearheaded Level’s API and data warehouse restructuring. This major undertaking allows for improved tracking and integrations with all aspects of our ad data, from client CRM, to reporting and analytics dashboards. He continues to optimize datasets for Level, aiming to automate “everything he can.”

Jordan is a hiker, gamer, and a traveler aiming to see all 50 states by age 30.

Lydia Borovina

Senior Innovation Strategist, Media

Lydia received her BS in Human Development from Cornell University. She is committed to going above and beyond for her client partners, keeping their business goals in mind as she develops digital marketing strategies to help achieve them. Prior to joining Level Agency, Lydia worked for six years at Hudson River Group, conducting full business driver analyses (including marketing mix modeling) for major retail clients. She also spent a year working in Mumbai, India for Tata Consultancy Services.

Lydia loves visiting estate sales with her family and puppy, as well as going on hikes and generally getting outdoors.

Laura Greenawalt

Senior Client Services Manager

Laura received her MBA from Point Park University and her BA in Theatre & French from Penn State. With over a decade of marketing experience in theater and the arts, Laura understands the challenges of keeping highly complex projects moving in sync, the importance of clearly communicating across departments. At Level Agency, she leads a team focused on delivering results for several clients. Tell Laura what success looks like, and she’ll help chart an engaging path to reach it.

Laura coordinates a project called Fun A Day Pittsburgh every January, culminating in a group art exhibition.

Stephen Puskar

Senior Client Services Manager

Steve received his BS in Business Administration from High Point University. With a decade of digital marketing experience, Steve works closely across team members to coordinate client projects, keeping them completed on schedule and with the client’s business goals in mind, all the while ensuring the highest standards. Prior to joining Level Agency, Steve worked for eight years at Blue Mandolin Marketing + Design, where he learned the ropes of digital marketing best practices, client relations, and the importance of data driven decisions.

Steve loves traveling to exotic locations, as well as golfing and snowboarding.

TJ Bruno

Senior Client Services Manager

TJ earned his BS in Public Relations from West Virginia University. He combines his experience with SEO, landing page optimization, and data analytics with a commitment to partnership and shared goals, driving success for clients across several industries. He has applied Level Agency’s best practices toward substantial student growth for higher education clients, including IUP, University of Pittsburgh, Brookline College, South University, and Trident University. He also understands the customer-generation challenges of B2B digital marketing and has worked to continually improve performance for clients such as ANSYS and SAE International.

TJ travels regularly, attending sporting events and concerts.

Samual Lothard

Team Lead

Sam received an Associate degree from Sawyer Business School. With 20+ years in call centers, sales, customer relations and university admissions, Sam brings a depth of experience in tailoring services to meet client goals. He plays an integral role in training, team building, and other aspects of Level Agency Call Center.

Sam loves to travel. His life’s goal is to earn a living acting.

Andrea Roberto

Team Lead

Andrea Roberto studied English writing at Penn State University and Legal Studies at CCAC. Andrea has spent over 20 years cultivating and growing customer service offices, where she has worked with clients as diverse as BMW, Toys R Us, and NY Daily News. For Level Agency Call Center, Andrea leverages her extensive professional track record across several industries, rising to meet our toughest client challenges.

When not at the office, she’s traveling and exploring, curled up with a book, or geeking out with fantasy & sci-fi flicks.

Sean Vargo

Team Lead

Sean Vargo studied biology at Beaver College. His 20 years of sales and B2B experience spans finance, education, and software. In his years at Level, Sean has lead teams of contact center agents in executing on challenging B2B and higher-education campaigns. For every client he serves, Sean emphasizes consistent training, rigorous QA, and measurable results.

When not in the office, Sean bikes, does weight training, spends time with his girlfriend, and travels.

Kevin Moore

QA Lead

Kevin received dual bachelor’s degrees in theater and social work from Slippery Rock University. Since his arrival at Level Agency, he has been instrumental in growing and developing call center QA systems. In his daily work, he seeks to coach and empower call center agents to do the best possible work for our clients. Coaching and mentoring is not a new role for him—Kevin spent several years teaching theater practices, and also acted in a touring theater company.

Kevin hasn’t left the theater entirely. In his spare time, he continues to act in Pittsburgh-area plays.

Jonathan Gaugler

Manager of Content Strategy

Jonathan Gaugler studied philosophy at Cambridge University (M.Phil) and Capital University (BA). He brings 10+ years’ experience in marketing and public relations, including strategic messaging, social, and web content in academic and museum settings. In between, he spent three years as an entrepreneur. As Level’s copywriter, he collaborates across departments, guiding conversations toward core messages.

His most rewarding professional moments include everything from landing exclusives with national news outlets to watching multi-month web builds take their maiden voyages.

Jonathan lives in a 125-year-old house: Half of his vacation time (and most weekends) is spent on renovation projects. He’s also a gardener, cook, and home brewer.

Matthew Morran

Search Engine Marketing Manager

Matthew Morran received his degree in Visual Communications with a minor in Advertising at Liberty University. He has worked for over 8 years across several different facets of marketing. His experience so far spans music promotion, print advertising, search engine marketing, and the apparel industry. Matt is data-motivated, consumer-focused and works constantly to learn new and best practices in the digital space.

In his spare time, Matt enjoys sports, writing movie reviews and continuing to develop his creative skills, including designing covers for 2 books currently in publication.

Dillan Nardulli

Online Marketing Manager

Dillan received his BA in Integrated Marketing from California University of Pennsylvania. With agency and consulting experience focused on search engine marketing strategy, Dillan builds and manages performance-driven search campaigns that focus on Level Agency’s client goals.

Dillan enjoys outdoor activities, including hiking, soccer, and hockey. He’s also a cook and a gardener.

Dale Riether

Client Services Manager

Dale studied marketing and international business at Ohio University. His experience includes nearly 10 years of digital marketing, account management, and freelance design, as well as founding and running his own eco-friendly clothing brand. At Level Agency, Dale taps into this breadth of expertise and creative problem-solving acumen to help clients chart a path to their goals.

Dale’s free time is occupied by art-making, including graphic illustration, clothing design, and painting. He also enjoys live music.

Keefer Kopco

Online Marketing Manager

Keefer Kopco graduated from Gannon University’s Theatre and Communication Arts department. He specializes in social media and display marketing, working with clients and Level’s creative team on targeting, testing, and ad design strategy.

During his time in undergrad, he served as Editor-In-Chief of the student-run blog Gannon Edge. Has served as social media production and strategy roles for NYC indie comic publisher Drumfish Productions, and Erie-based digital marketing agency Epic Web Studios. During his time at Epic he helped get the Socialism: The Game Kickstarter-funded through securing spots on Fox’s After the Bell and Vice. He promoted undefeated boxer Gennady “GGG” Golovkin on behalf of Golden Boy Productions for his Monroe, Lemieux, and Wade fights and managed paid media for several notable stand-up comedians including Eddie Griffin and Tom Green.

In his spare time, Keefer’s a huge comic book collector and board game enthusiast.

Dan Dix

Junior Front End Developer

Dan studied Sports, Arts, and Entertainment Management at Point Park University. He brings several years of web development, media and database management, and content strategy to Level Agency, where he focuses on landing page production, and email campaign builds and testing.

In the winter, Dan coaches an alpine ski racing team based in the Laurel Highlands, east of Pittsburgh. In the summer, he enjoys hiking and kayaking.

Jessica Echement

Client Services Manager

Rico Galassi

Web Production Specialist

Rico studied Web Design and Development and Business as an undergraduate before receiving his M.S. in Media Management, all from Duquesne University. He is an experienced web designer and coder with additional expertise in media production. At Level Agency, Rico brings his development and design skills to each user experience he builds, including landing page experiences and emails. He’s also involved in conversion rate optimization (CRO) and data management and visualization projects. For our clients, this means intuitive post-click experiences that perform, and data that flows smoothly.

Outside of work, he’s a runner and animal lover who produces and hosts his own podcast.

Ian Herzing

Client Services Specialist

Ian studied communication at Saint Vincent College, and is currently pursuing an MBA in Project Management at Chatham University. At Level Agency, Ian works within the client services team to develop project workflows that meet or exceed deadline expectations.

In his free time, Ian enjoys going to the gym and playing soccer.

Emily Halpern

Client Services Specialist

Joseph Hoffner

Online Marketing Specialist

Joseph studied communication at Saint Vincent College. With several years’ experience in social media advertising and content creation, Joey is a multi-functioning marketer focused on delivering client goals in search, social, and display. In past roles, he has edited online content for the Diocese of Greensburg, organized tournaments, run social accounts for the Western Pennsylvania Golf Association, and created social campaigns at an auto dealership.

Joey is a semi-professional golfer and a gamer.

Matt Rose

IT Specialist

Matt Rose studied Arts and design at Waynesburg University. His 20 years of experience as an IT consultant focused on special initiative launches for clients including PNC Bank, FedEx, and Mylan Pharmaceuticals. As our systems architect, Matt designs, supports, and upgrades mission-critical IT infrastructure for Level Agency, allowing for agency staff to keep data and creative flowing. Data security and compliance is a priority for Matt, and his work includes establishing the right protocols on behalf of our clients.

Matt is off enjoying the great outdoors whenever he gets the chance.

Renaldo Soto

Online Marketing Analyst

Renaldo studied marketing and digital media analytics at Penn State. He channels his data and systems expertise into building and managing search engine marketing campaigns for Level Agency clients that are performance-optimized and opportunity-driven.

Renaldo’s off-hours are spent hiking, traveling, and eating.

Nathan Zoob

Online Marketing Specialist

Felix Strater

Online Marketing Specialist

Gloria Zhang

Junior Data Analyst

Gloria Zhang studied Economics at UCLA and brings digital marketing experience from the content publisher side to Level Agency. Prior to moving to Pittsburgh, she lived in Los Angeles, but calls Beijing her home. As an analyst, Gloria uses her curiosity and critical thinking skills to help the agency make data-driven decisions for our clients and improve organizational processes.

In her off-hours, Gloria volunteers with a Christian group focused on mentoring college students.

Micah Brightwell

Animator

Micah Brightwell studied graphic design at Arkansas State University. He brings 6 years of professional graphic design and motion graphic experience to Level Agency. A recent transplant from the South, he’s spent most of his career as the sole graphic designer for a regional network of libraries. This involved handling a major rebranding effort, executing video campaigns, driving social media graphics, and even wrapping a bookmobile. Today he ensures Level’s ads are unmissable by applying the principles of motion design to our clients’ social and web display creative.

When he’s not making pixels move, you can find Micah walking his dachshund Milo around his neighborhood.

Jenna Bluedorn

Client Services Specialist

Caitlin Hachman

Graphic Designer