The Level edge starts with the team

Thomas Donohoe

CEO

Thomas is the architect behind Level Agency’s customer generation focus. For over a decade, he has led efforts on both sides of the lead generation table — starting from the client side in early 2001 buying media and driving clients on Wall Street, and later launching Level to generate sales opportunities in technology, education, healthcare, and finance verticals, among others.

Frequently recognized for:

Data Driven Decisions

Patrick Patterson

President

Patrick brings with him over 10 years of product development and marketing experience with specialization in technology, product management, online advertising and website optimization. In the direct response space, Patrick directly managed a $30+ million marketing budget to drive year-over-year revenue growth for a category leader.

Frequently recognized for:

Urgency

Patrick Van Gorder

Senior Vice President

Patrick is an accomplished, results-driven marketing professional with 7 years of experience in digital customer generation. Patrick is responsible for the development of Level’s strategic agency partnerships. To realize our clients’ marketing objectives, Patrick ensures that ideas and projects flow seamlessly between teams. Before his executive role at the Agency, Patrick led Level’s performance marketing team to over $13 million in annual revenue.

Frequently recognized for:

Partnership

JT Smith

Associate Vice President of Interactive

JT brings 17+ years of digital marketing and eCommerce experience to the Level team. After starting his career managing digital marketing for an eCommerce startup, he focused his energy towards online marketing and lead generation in the higher education vertical. JT joins Level after spending nine years leading eCommerce operations at GNC, driving a variety of digital initiatives.

Frequently recognized for:

Partnership

Seth Tongchinsub

General Counsel

As the chief legal officer for Level, Seth provides oversight, guidance, and direction regarding all legal matters. Prior to joining Level Agency, he was an associate with the law firm of Bassi, Vreeland & Associates, P.C., where he represented and advised clients in diverse areas, including municipal/school law, corporate formation and governance, commercial law, real estate transactions, and litigation. An honors graduate from both the University of Pittsburgh and Duquesne University’s School of Law, Seth also serves as the solicitor for the Charleroi Area School District.

Frequently recognized for:

Respect

Geoff Roebuck

Senior Director of Digital Marketing

As a leader on the media team, Geoff focuses on search engine marketing for education and B2B clients. His aptitude for statistics, as well as process and strategic insight gleaned from experience as a researcher in academia, enabled him to revamp media processes to improve efficiencies, accuracy, and client marketing results.

Frequently recognized for:

Respect

Brad Stephenson

Senior Director of Client Services and Special Projects

Brad has more than 15 years of results-driven education, healthcare, and arts marketing and communications experience. Prior to joining Level, Brad held marketing leadership positions with Carnegie Mellon University and Philips Home Healthcare Solutions. In addition to an analytical approach to marketing, Brad also brings to the table a background in creativity and storytelling. His past lives as an actor, comedy writer/performer, and journalist have provided him with a unique perspective on the development of creative that connects effectively with an intended audience. Brad is deeply passionate about the balance of data-driven best practices and creative solutions. For Level, Brad oversees a talented team dedicated to providing exceptional service to our clients. He also serves as a strategic lead on various special digital and physical projects for the agency.

Frequently recognized for:

Partnership

Jenna Sheffo

Director of Finance and Operations

For the past four years, Jenna has been oil that keeps all the gears of Level running at peak efficiency. She utilizes her knowledge of the business world, and love of finance in particular, to handle the financial matters of the agency.

Frequently recognized for:

Respect

Amy Mathis

Director of Agency Projects

Amy brings a decade of experience in digital and interactive marketing, with time spent on both the brand side (The Art Institutes and DICKS Sporting Goods eCommerce) as well as the agency side (Buzzhoney and Brunner). She has extensive experience in website/landing page projects and an affinity for all things social media.

Frequently recognized for:

Partnership

Ron Tutko

Director of Call Center Operations

Ronnie’s diverse career background — spanning retail, financial management, and nightclub management — has contributed to his success in call center sales. Managing teams across several unique campaigns, he coaches his team to execute the needs of his client best using a strategy that combines data driven decisions, analyzing business trends, and executive consultations.

Frequently recognized for:

Partnership

Lydia Borovina

Senior Media Planner

Lydia uses data analytics to help Level’s clients strategically allocate and maximize the return on their digital advertising budgets. Prior to joining Level Agency, Lydia worked for six years at Hudson River Group, conducting full business driver analyses (including marketing mix modeling) for major retail clients. She is a graduate of Cornell University with a degree in Human Development and also spent a year working in Mumbai, India for Tata Consultancy Services.

Jordan Grace

Senior Data Engineer

In four years at Level, Jordan has moved from front-end development to back-end development and data integrations. His experience in the entire website ecosystem gives him the skills and expertise to create dashboards and applications for our clients to easily understand their marketing data.

Frequently recognized for:

Data Driven Decisions

TJ Bruno

Account Manager

TJ is passionate about driving success in online marketing programs and being a strategic partner to his clients. Before joining the Level team in August 2015, TJ completed his bachelor’s degree in Public Relations at WVU and worked at Calkins Media for 2 years.

Frequently recognized for:

Respect

Tim Fitzgerald

Online Marketing Manager

Tim’s analytical skills learned studying economics at Carnegie Mellon give him the tools to ask the right questions in order to gain essential insights so that he can most effectively optimize your ad spend towards your business objectives.

Frequently recognized for:

Data Driven Decisions

Laura Greenawalt

Account Manager

For more than a decade, Laura has been a leader in the arts and higher education in Pittsburgh, with an affinity for building high-lifetime-value customers. With a marketing background that includes public relations, creative direction, and data-driven decision-making, she focuses on customer generation from a holistic point of view, with digital front and center. Laura was most recently Director of Marketing & PR for City Theatre, and has previously worked with Point Park University, Pittsburgh Public Theater, and Green Light Wireless.

Ed Grieser

Conversion Optimization Manager

In more than three years at Level, Ed has built a strong foundation in conversion optimization by strategizing successful campaign and landing page tests — across multiple platforms and channels. Prior to moving to the interactive team, he served as an online marketing specialist on the media team. His experience optimizing direct-response campaigns — from awareness through conversion — gives him a deep understanding of all Level clients and industries.

Frequently recognized for:

Ownership

Meggan Hoyman

Account Manager

Prior to joining Level Agency, Meggan spent 8 years managing all marketing and operations for a variety of entrepreneurial businesses in West Virginia and 3 years working at a globally recognized agency, partnering with some of the world’s biggest brands. She has a great deal of exposure to all phases of marketing, branding, and project management, and she looks forward to partnering with her clients to drive results through strategic execution of best-in-class work. She is a graduate of the Sam M. Walton College of Business at the University of Arkansas with a degree in Marketing Management.

Frequently recognized for:

Partnership

Kahlianne Jones

Data and Analytics Manager

Kahlianne’s marketing database and analytics experience equips her with the knowledge to handle complex data platforms and reporting requirements. She has a passion for turning large datasets into easily digestible reports and insights for our clients.

Frequently recognized for:

Ownership

Alyssa Krozely

Online Marketing Manager

Alyssa uses her background in SEO blog writing to craft effective ad copy that converts, optimized by constant iterative testing. Armed with insights gained from Google Analytics, she deconstructs customer behavior to hone targeting parameters. This combination of creative and analysis makes Alyssa the personification of Level’s data-driven approach.

Frequently recognized for:

Partnership

Stephen Puskar

Project Manager I

Steve received a BSBA from High Point University and brings 8 years of agency experience to the team. Before joining Level, Steve was an Interactive Project Manager at Blue Mandolin Marketing + Design in Greensboro, NC, where he learned about digital marketing best practices, client relations, and the importance of data-driven decisions. With his knowledge and experience in the agency atmosphere, Steve works closely with internal team members to be sure that projects are completed on time and on budget.

Frequently recognized for:

Respect

Troy Stone

Graphic Design Specialist

After earning his bachelor’s degree, Troy is still a student of design, committed to learning more about the field every day. He has a passion for typography and makes sure he gets the smallest typographic details correct. Taking the objective, data-driven approach to design, Troy incorporates strategic creativity into all his work.

Frequently recognized for:

Ownership

Peter Zirpoli

Online Marketing Manager

Peter comes to Level after spending 2 years specializing in SEM at Merkle, Inc. With a degree in Finance and Investment Management from Duquesne University, Peter utilizes analytical skills derived from the world of finance in the constantly evolving SEM channel. His experience in multiple SEM verticals provides a unique point of view to help accomplish any business objective.

Frequently recognized for:

Data Driven Decisions

Samual Lothard

Senior Team Lead

Sam brings over a decade of sales experience to our team working in diverse markets such as travel & hospitality, automotive, and higher education. Sam’s leadership has led to him training new hires as well as development through their time here at Level.

Frequently recognized for:

Partnership

Sean Vargo

Senior Team Lead

Sean’s experience in the service industry, retail marketing, and higher education make him a great addition to our call center sales team. Sean manages using data driven decisions and works hands on in the team’s process development.

Frequently recognized for:

Respect

John Anderson

Online Marketing Specialist

Google Adwords search and display certified, John specializes in implementing and optimizing paid search campaigns. Before coming to Level, John was a Digital Coordinator at Beyond Spots & Dots, where he worked on paid search, display network, and paid social campaigns for clients in the higher education, government, and tourism industries, as well as retail and healthcare. He holds a B.A. in Integrated Marketing Communication from Duquesne University.

Frequently recognized for:

Ownership

Emily Berringer

Online Marketing Specialist

With an educational background in Accounting, Emily is drawn to formulas, data, and all things concrete. Her work at Level focuses primarily on organic search and SEO. She appreciates the challenge of improving the rankings and perception of a website while simultaneously optimizing its user experience.

Frequently recognized for:

Ownership

Margaret Burnett

Account Specialist

Margaret graduated from Lehigh University with a degree in Journalism and Communications. She spent two years in the University’s communications office performing a range of marketing duties, including working on current and prospective student engagement. She also managed all of Lehigh’s social media accounts and created and launched content strategy for the LehighU Snapchat. Margaret has PR experience through a summer internship. She enjoys the challenge and fast pace of the Level Agency environment.

Frequently recognized for:

Ownership

Dan Dix

Web Production Specialist

Prior to joining Level, Dan spent over 2 years as a Content Strategist with a small media agency in Washington, PA managing websites, email campaigns, and providing design support. He has also done contract work for a local Chamber of Commerce where he managed the member database & website, planned events, and trained new staff members. He brings experience with multiple CMS platforms and has earned a certification in the ion platform since joining the team. His work at Level focuses on landing page production and development support.

Frequently recognized for:

Urgency

Analisse Dunne

Human Resource Administrator

Analisse joins us having a strong background in all aspects of Human Resources. With 8 years of experience in the industry, she brings her vast skillset of recruiting, onboarding, and employee relations to Level. Analisse comes to us having been in the New York City/New Jersey area her whole life and is excited to grow within Level and in Pittsburgh overall.

Tim King

Front End Developer

Tim started his career as a special education teacher with a love for technology. After developing a passion for coding while teaching html/css to students with autism, he earned a full-stack development certificate from Rutgers University. Specializing in full-stack javascript, he builds sophisticated web applications. In his spare time, Tim enjoys attending local tech meetups, and working on side projects to ensure that he stays on top of the latest trends in front-end web technology.

Frequently recognized for:

Partnership

Fitzgerald Robertson

Social Advertising Specialist

Fitzgerald is passionate about gaining and maintaining traction through forward-thinking, long-term-focused, and sustainable strategies. He graduated from Seton Hill University in May of 2018 with an Honors Business Administration B.S. degree (concentrations in Marketing, Entrepreneurial Studies, and H.R. Management). Fitzgerald has been a founding member of several entrepreneurial teams; therefore, he understands clients’ expectations of efficiency and continuous improvement.

Stephen Shunk

IT Specialist

Supporting the day-to-day business from behind the scenes, Stephen is constantly learning and encouraging the use of best practices for all technology needs. He reviews technology processes and policies to streamline Level’s efficiency in a world that values speed, accuracy, and doing things right the first time. He brings 12 years of I.T. helpdesk consulting experience and a determination to better his team, coworkers, and company a little every day.

Frequently recognized for:

Urgency

Margaret Simmons

Jr. Data Analyst

Margaret combines a background in search engine and social media optimization with experience in database querying to create and assess marketing performance reports, as well as perform in-depth data analyses.

Emily Somerhalder

Project Manager I

Emily graduated from Westminster College in 2017 with a BS in Business Administration and minors in Marketing and Human Resources. After graduating, Emily served as the Business Development Coordinator at an intellectual property law firm in downtown Pittsburgh. She brings valuable experience in SEO and email content and strategy to the Level team from her time as an intern at Thermo Fisher Scientific.

Frequently recognized for:

Partnership

Hillary Wilson

Marketing Copywriter

An enthusiastic wordsmith with a background in theater, Hillary is passionate about finding creative ways to tell clients’ stories. Prior to joining Level, she spent 4 years with top live entertainment advertising agency SpotCo, writing for clients that included Carnegie Hall, the Tony Awards, and 20+ Broadway productions. Hillary has also served as the Digital Marketing Manager for Pittsburgh Public Theater and a Marketing Writer for her alma mater, Allegheny College.

Frequently recognized for:

Partnership

Annalisa Copen

Graphic Design Specialist

A strong background in education and multiple certifications provide Annalisa with a vibrant outlook on design and thorough knowledge of how best to apply it. Working in a company that backs every decision with data and statistics fuels her passion for creating content that’s specific to every client and connects with its desired viewers.

Frequently recognized for:

Respect

Ian Herzing

Project Manager Intern

Ian is a current student at Saint Vincent College majoring in Communication. Working with such a highly-motivated and driven company fuels his passion to exceed project-planning expectations and organize for success.