Partners
Patrick Patterson
Managing Partner & President
Patrick Patterson
Managing Partner & President
In his 9-year tenure as president of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 2100%; profit margin increased 4X; its marketing spend now tops $21M annually; and its capabilities have broadened to serve enterprise B2B and major ecommerce clients. Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement. His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction. Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows that he’s set the agency up for success.
Patrick Van Gorder
Partner & Executive Vice President
Patrick Van Gorder
Partner & Executive Vice President
Patrick X.W. Van Gorder has been part of the leadership team of Level Agency since the company’s founding in 2010. Starting as Lead Copywriter, Van Gorder has made measurable, significant contributions in each subsequent role he has held; as Director of Campaigns and Platforms, as AVP of Client Services, as VP of Operations, as Senior Vice President and Head of Accounts, and in his current role as Executive Vice President. Van Gorder’s responsibilities as Executive Vice President include the strategic performance marketing success of the Agency’s clients. That encompasses fostering healthy, trust-rooted partner relationships, developing increasingly ROI-effective ways to digitally reach target audiences, and consistently delivering attention-grabbing and relevant advertising creative. He directly or indirectly oversees more than 40 employees across four distinct cross-functional teams and has led the agency through a sustained period of double-digit agency growth. In addition to his responsibilities with the Agency, Van Gorder serves on the Board of Directors of Advantage Credit Counseling Services, a non-profit 501(c)3 organization that is an industry leader in credit counseling, debt relief, bankruptcy counseling, and housing counseling services. He also volunteers with the Action and Outreach working group of the nonpartisan criminal legal system reform group Alliance for Police Accountability. Van Gorder attended the University of Pittsburgh, where he graduated with a B.A. dual major in Journalism and Political Science. A son of missionary parents, Van Gorder grew up in five different countries across three continents, before coming to the University of Pittsburgh to study Journalism and Political Science. He lives in Pittsburgh’s East End with his wife Sophia, golden retriever Lily, and cat Basil.
