Google Analytics/Google Conversion

Cookies associated with Google Universal Analytics distinguish unique users through a randomly generated identifier. This significant update to Google’s analytics service calculates visitor, session, and campaign data to help us understand which pages our visitors find useful (and which might need help). By default these cookies expire after 2 years, although website owners can customize this date. Google Conversion Tracking Cookie. Purpose(s): Performance
Cookie Name (Duration):
  • _gclxxxx (3 Months)
  • _ga (2 Years)
  • _ga_UA-nnnnnnn-nn (a Few Seconds)
  • _gid (A Day)
  • _ga_PHR9JZ2MCR (2 years)


Level Agency uses HubSpot as our Customer Relationship Manager (CRM). This cookie adds an additional layer to site analytics to help us improve experiences for users in our CRM. Purpose(s): Performance and Functional
Cookie Name (Duration):
  • _hssc (A Few Seconds)
  • _hssrc (Session)
  • _hstc (A Year)
  • hubspotutk (A Year)

Bing Ads

Website searches should be as relevant as possible. The Bing search engine uses this cookie to serve ads to users who have visited our site. Purpose(s): Performance and Targeting
Cookie Name (Duration):
  • _ueitv (A Year)
  • _uetsid (A Day)

Facebook Ads

Facebook uses these cookies to inform real-time bidding and other functionalities surrounding Level Agency products and services. Purpose(s): Targeting
Cookie Name (Duration):
  • _fbp (3 Months)

Urchin Tracking Module

UTM or Urchin Tracking Module generates Google Analytics data for digital campaigns. With UTM, Level Agency tracks and measures campaign performance across online platforms. Purpose(s): All
Cookie Name (Duration):
  • utm_params (2 Days)
  • _uc_initial_landing_page (A Month)
  • lfuuid (9 Years)
  • _uc_last_referrer (A Month)
  • _us_referrer (A Month)
  • messagesUtk (A Year)
  • _uc_visits (A Month)
  • _uc_current_session (A Few Seconds)

Java Server Pages

General-purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. Purpose(s): Performance
Cookie Name (Duration):
  • JSESSIONID (Session)


This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. Purpose(s): Targeting
Cookie Name (Duration):
  • MUID (A Year)


The __cf_bm cookie supports Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches the criteria associated with bots. This is a CloudFoundry cookie. Purpose(s): Targeting
Cookie Name (Duration):
  • _cf_bm (A Few Seconds)


This cookie tracks visitors to align their preferences to the most relevant ads. There are many different types of cookies associated with this name. In most cases it will likely conduct functions like storing language preferences, potentially to serve up content in the stored language. This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. Used by the social networking service, LinkedIn, for tracking the use of embedded services. This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. Purpose(s): Targeting
Cookie Name (Duration):
  • UserMatchHistory (A Month)
  • lang (Session)
  • bcookie (2 Years)
  • bscookie (2 Years)
  • lidc (A Day)
  • AnalticsSyncHistory (A Month)


This cookie, mainly set by, makes advertising messages more relevant to the website visitor. This cookie is usually provided by and is used for advertising purposes. Purpose(s): Targeting
Cookie Name (Duration):
  • tuuid (2 Years)
  • tuuid_lu (2 Years)

Google Ads

This domain is owned by Google Inc. Google monitors activities both through its own products and sites, and embedded technologies. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organizations based on such interest profiles. It also aligns advertisements to the content on the websites. Purpose(s): Targeting
Cookie Name (Duration):
  • NID (6 Months)

This cookie is generally provided by and is used for advertising purposes. Purpose(s): Targeting
Cookie Name (Duration):
  • bito (A Year)
  • CheckFroPermission (A Few Seconds)
  • bitoIsSecure (A Year)


This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies. Purpose(s): Targeting
Cookie Name (Duration):
  • test_cookie (A Few Seconds)

Urchin Tracking Module

UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms. Purpose(s): All
Cookie Name (Duration):
  • lfuuid (9 Years)
  • wmc (10 Years)
  • utm_params (2 Days)