Expert Perspectives

Our digital marketing and ROI mavens provide insight into the world of customer generation.

FEATURED BLOGS

Expert Perspectives

BY: Kahlianne Jones, Director of Innovation

Marketing Attribution: How to Make it Actionable

Cross-marketing-channel attribution — or “Multi-Touch Attribution” is the process of attributing credit for a result from the multiple user interactions across different advertising platforms.

[READ MORE]

Expert Perspectives

BY: Gloria Zhang, Junior Data Analyst

The Case for BI Dashboards: How Data On-Demand Drives Performance

In this article, we make a case for investing in a reporting dashboard and explain how they help achieve marketing goals.

[READ MORE]