With 20 years of experience in the finance and accounting management of major performance marketing and advertising agencies, Bassem brings his expertise to Level Agency. As the Chief Financial Officer and a member of the executive team, Bassem is a results-driven leader with a proven track record of driving financial growth, implementing cost-saving measures, and leading finance teams to achieve company goals. He is adept at identifying and mitigating financial risks.
Prior to joining Level Agency, Bassem held various local and global positions, most recently as the US Head of Finance at Awin Global. There, he managed the US financial operations for Awin and its subsidiaries, established the first US local finance team, led all aspects of financial operations, and ensured accurate financial reporting. He also excelled as the North America Financial Controller at Ebiquity PLC, overseeing the P&L of their business units in the US and managing financial forecasting and budget consolidation.
Bassem’s journey in finance leadership also includes several roles at Publicis Groupe Agencies, such as Starcom, MediaVest, Zenith & Publicis RE:Sources in the MENA region. Most recently, he served as the US Controller & FP&A at Performics, where he had full ownership of the P&L, balance sheets, and cash flow for five business units within the group.
With his extensive experience and relentless focus on driving business success, Bassem’s goal is to support the value creation and growth plan of Level Agency. His role is pivotal in shaping our financial strategy and ensuring the efficient operation of all financial aspects of our business.
Bassem resides in Chicago, IL with his wife Selvia, their three daughters, and their German Shepherd, Rex.