What You Should Know:
Audience and keyword research, whether within search, display, or social, has always been a balancing act between automated system recommendations and a good marketer’s understanding of business goals, intent, and audience makeup. Collaboration with a client, particularly in the early ‘Discover’ phase of campaign builds, is crucial — our clients are masters of their business goals and audience, while Level brings marketing expertise and experience with what works, what doesn’t, and how best to balance those business goals with Google recommendations. Combining the two will produce wisdom beyond the artificial intelligence of an automated system like Google’s Keyword Planner.
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]