Perspectives

Looking for an introduction to digital marketing best practices? Curious about trends and tech that’s re-shaping the way we go to market?

The work we do is fascinating, so we like to stay busy. Here, we’ll tell you all about it.

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When we apply a disciplined, hypothesis-driven digital marketing strategy, great things happen. Our case studies reveal examples of curiosity and determination in action — sticky business challenges, innovative solutions, and real, measurable impact for our partners.

Capabilities Industry
Performance Media Planning & BuyingNurturing & Marketing AutomationPerformance Content & CreativeData Science & AnalyticsStrategy & Consulting
Business-to-Business (B2B)EcommerceEducationFinancial Services
Level Agency and Becker Media blended logo
Featured

The Next Chapter for The Trusted & Respected Becker Brand

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Featured

The AI Content Creation Revolution: How CMOs Can Rise Above the Noise in 2025

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Third-Party Cookies Support Stays, Says Google. Users Control the Experience.

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Featured

Is AI Content Bad for SEO?

Google Will Now Feature Ads in AI Overviews: A Game-Changer for Marketers

Google Will Now Feature Ads in AI Overviews: A Game-Changer for Marketers

Black Friday 2024: Marketing Lessons That Drive Bold Results

Black Friday 2024: Marketing Lessons That Drive Bold Results

Google Demand Gen Update

Google Demand Gen Update: What You Need to Know and How It Impacts Your Campaigns

Level SEO’s POV on Google’s November 2024 Core Update

Level SEO’s POV on Google’s November 2024 Core Update

The Decline of PPL: Why It’s Time to Move On

The Decline of PPL: Why It’s Time to Move On

Post-Election 2024 Meta Ads Trends

Post-Election 2024 Meta Ads Trends: What Marketers Need to Know About Shifting CPMs and Campaign Optimization

Beyond Attribution: Embracing New Metrics for Enrollment Marketing Success

Beyond Attribution: Embracing New Metrics for Enrollment Marketing Success

Evolution of Education Marketing: Strategies for Transparency and Engagement

The Evolution of Education Marketing: Challenges, Solutions, and a Path Forward

Facebook’s Special Ad Category Update

Adapting to Facebook’s Special Ad Category 2025 Update: A Guide for Financial Services Marketers

Top Tips on How to Humanize AI Content

How to Combine AI and Human Power to Optimize Business Outcomes

Google AI Ads

How Google is Running Ads in AI Overview Search Results

Mastering Father's Day Marketing: Fathers, Fandoms, and Funnels.

Mastering Father’s Day Marketing: Fathers, Fandoms, and Funnels

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Happy (?) Google SGE Day! AI Overviews Have Been Rolled Out

A hand holds up an award for the Financial Communications Society. It says, "GOLD" for Digital Display and has been awarded to Milli Bank and Level Agency.

Level Agency Wins Big at the 30th Annual Financial Communications Society Portfolio Awards

Going Beyond Enrollments to Create Sustainable Growth

Going Beyond Enrollments to Create Sustainable Growth

CMO Insights on ABM Strategies for the New B2B Landscape. A woman and a man are featured in the bottom right corner as the guests of this episode, Carol Eversen and Jeff Loeb from Chief Outsiders.

CMO Insights on ABM Strategies for the New B2B Landscape

Executive Insights on AI’s Impact on Marketing with Tessa Burg, CTO of Mod Op

Transformational Change at Point Park University

Dare to Be Naive with Joshua Berry

Embracing the Power of Naiveté: Insights from Joshua Berry’s “Dare to Be Naïve”

Rethinking Higher Ed Go To Market

Rethinking Higher Education: One University’s Journey to Increase Access and Affordability

UGC & Vertical Video: Content’s New Era

Product Feed Management with Feedonomics

The Critical Role of Feed Management in Ecommerce

adapting to the nwe b2b buyer journey

Adapting to the New B2B Buyer Journey

LVL_Website_Perspectives_Brand Awareness efforts_Geoff Roebuck

Measuring Brand Awareness Impact

b2b content

How to Create a B2B Content Strategy for Personalized Engagement at Scale

Master Ecommerce Marketing: The Power of Audience Segmentation and Tailored Messaging

The_Everchanging_Ecommerce_Platform_Landscape

The Everchanging Ecommerce Platform Landscape

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Harnessing AI, ML, and Automation in Higher Education Marketing

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Demand Gen and Capture in B2B Marketing

Beyond Facebook: The New Frontier of Higher Ed Marketing

develop a winning data strategy

Data Strategy: Enabling Smarter Marketing

winning in ecom marketing

5 Key Focus Areas for Success in Ecommerce Marketing

Perspectives_Winning in B2B

5 Key Focus Areas for Success in B2B Marketing

winning in edu

Winning in Higher Education Marketing: 5 Key Focus Areas to Elevate Your Strategy

partnership and board members

Level’s Partnership with Dubin Clark and Welcoming New Board Members

season 2 TLG podcast

Test. Learn. Grow. Season 2: More Insights and More Reasons to Tune In!

Google-Transparent-Center

Uncover Powerful Marketing Insights with Google’s Ads Transparency Center

google premier partner

We’re a 2023 Google Premier Partner! Here’s what that means for our clients.

Announcing: Level’s AI X-Prize

AI’s Promise to End the Dashboard Era

Make Space for Strategy to Work

Metrics that Matter: Measuring Your Marketing Funnel

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Level Wins Education Digital Marketing Award for Client Campaign

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Did Coffee Drive More Leads in 2022?

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How to Understand and Analyze Lead Sources

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Why Reviews and Followers Matter for SEO (And How to Get Them)

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Link Building Strategies that Improve Your SEO

Avoid Keyword Stuffing for Better SEO

Avoid Keyword Stuffing for Better SEO

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Develop a Buyer-Centric Marketing Strategy

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Testing New Social Platforms

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The Digital Transformation Mindset

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Product Feed Management

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Your Guide to Better Brainstorming

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Align On A Strategic Marketing Plan

Man staring at a good and bad option

SEO With Joe: Good SEO vs Bad SEO

Man performing search online

Branded Search Campaigns

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SEO & Google’s Update: What you Need to Know

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Building a Better Company Culture

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Media Minute: How to Improve Your Ad Quality Scores

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Range & Marketing: Diverse Backgrounds to Deliver Stellar Results 

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Creative That Drives Performance

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Media Minute: Calculating the CPC You Can Afford

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How to Recession-Proof Your Marketing

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1 Year of Test. Learn. Grow.

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Behind the Scenes of Dashboard Creation

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How Internal Marketing Teams and External Agencies can Collaborate Effectively

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Organic Websites vs. Landing Pages

Embracing automation and machine learning Google webinar.

Machine Learning in Marketing? There’s nothing to worry about.

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Project Management Visibility Leads to Accountability

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Rethinking the Role of Soft Skills

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What Our Clients Say About Us: Reviews and Feedback From Our Most Recent Survey

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6 Steps For More Efficient Tracking

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Fractional CMOs + Agencies

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Human Work vs. Robot Work

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Learn How to Win With Webinars

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What to Expect During Agency Onboarding

Don’t Let OTT Go Over Your Head: Insights from Industry Experts

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The Do’s and Don’ts of Data Hygiene

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5 Questions to Ask Every Agency

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Building Trust in Higher Education with CECU

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Blue Ocean Strategy, With Andi Simon

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6 Must-Haves For Your B2B Marketing Strategy

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Multi-Screen Attribution with MNI 

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Cultivating Community & Culture

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The Art of Client Service, with Robert Solomon 

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Level Agency Ranks No. 113 on Inc. Magazine’s List of the Northeast Region’s Fastest-Growing Private Companies

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Unpacking Competitive Marketing Intelligence with GrowByData

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Rethinking Lead Generation

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1st Party Data With Clar.io

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Knock, Knock. It’s TikTok.

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Facebook Can Still Work, Here’s How 

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6 Tips to Kickstart Marketing in 2022:

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Using the RACI Framework to Guide Project Success

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The Impact of Performance Creative

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Introductions, Learning about Christopher & Banks

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Client Feature: 412 Food Rescue

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Meet Your Hosts

2021 in Review

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Training with Remote Teams

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The Advent of AI in Marketing Analytics, with Clickvoyant’s Mia Umanos.

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5-Question Media Framework with Geoff & Tim

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The Test. Learn. Grow. Way of Life

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Client Feature: FinListics

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Aligning Campaign Strategy with Customer Journey Mapping

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Artificial Intelligence and Machine Learning in Marketing

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Using user-Generated Content to Drive ROAS

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Curated vs. Creepy: 3 ABM Pitfalls and How to Avoid Them

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Project Management with Ian

Meet Our New Vice President of Enterprise Data and Analytics

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Design Thinking With LUMA

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Tracey Zimmerman, Robots & Pencils

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How to Streamline Campaigns for Facebook Automation

Level Agency is officially a Great Place to Work for the second year in a row.

Level Agency is a Great Place to Work®.

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Proper Planning Prevents Poor Q4 Performance

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Level Agency recognized on PGH Business Times’ Fast 50 list for 2021

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3 Creative Mistakes and How to Fix Them

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Nurturing & Automation Best Practices, with Dale Riether

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Using Rocks to Gain Traction, with JT Smith

A New Generation of Leadership Takes Shape Within Level Agency

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The Difference Between Client Partnership and Client Services, with Amy Stettler

Steady Growth Sparks Leadership Expansion Within Level Agency

Facebook.

Need to change your Facebook event priority? Be prepared for your ads to be paused.

Level Agency’s Inaugural “Test. Learn. Grow.” Company Summit

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4 Key Steps for Conducting a Successful Market Test

Locked digital padlock.

Media Privacy and Tracking Point of View

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Cut the Cord, Not Your Lead Funnel

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Simplifying Ecommerce Marketing

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Meet Geoff Roebuck, Education Team Lead

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There is no impulse buying in the B2B world

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Meet Brad Stephenson

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Meet Patrick and Patrick

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How to make sure LGBTQ+ People are Represented in your Advertising

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The Hidden Costs of Lead Ads

New Faces in Level Agency Leadership

Man looking concerned at phone with text "Choose who tracks your information"

What Apple Left Out in Their New Ad About Tracking

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The Case for BI Dashboards: How Data On-Demand Drives Performance

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7 Things We Learned from Ad World 2021

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Management Buyout at Level Agency

Thanks for being an early adopter of the new Google Analytics banner.

Resources for Google Analytics 4 Early Adopters

Great place to work certified banner with Level team.

Level Agency is the Only Pittsburgh-Based Marketing Agency Certified by Great Places To Work

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Marketing Attribution: How to Make it Actionable

Marketing During the COVID-19 Pandemic

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Lead Ads: A Technologist’s Guide

Refresh.

7 Ways You Can Get a Fresh Marketing Start in 2020

Woman holding iPhone with checkmark on screen.

Lead Ads: A Media Buyer’s Primer

Diversify Your Programmatic Bidding

Should You Include TikTok In Your Marketing Mix?

Make a Positive Impact This #GivingTuesday

2020 Election Year Ad Disruptions are Already Here

The Automator

The Analyst

The Trendwatcher

The People Person

A Culture of Expertise Requires Innovation

Pivoting Toward Lower CPE for Higher Education Client

We are Building Tomorrow’s Performance Marketing Tools

Google Marketing Live

Campaign Budget Optimization

Gender Stereotyping in Ad Targeting

Adapting to Falling Organic Search Clicks

New LinkedIn Business Page Features

Your Social Media Checklist

Big SEM Changes in 2018

RSAs Are Here to Stay

Tactics for Remarketing Beyond the Holidays

New Data Sourcing & Security Challenges

Safari Anti-Tracking Feature Poses Challenges for Digital Marketing

Make Those Seconds Count: Maximizing Short-Form Video

#FakeNews: The Top Things to Look Out for in Marketers’ PPC Metrics

Automated Ads, Local Campaigns, and Smart Shopping (Oh My!) — Highlights from Google Marketing Live 2018

Google Makes Headlines with “New” Digital Advertising Suite

SEM Keyword Research and Customer Intent: Why It’s Important

GDPR 101: What to Know Before May 25

Facebook Announces Changes to Ad Targeting Abilities Following Data Exploitation, Vulnerability Detection

Listen Up!: Facebook Introduces Sound Collection

Level’s New Year’s Resolution: Secure All Client Landing Pages with SSL Certificates

Forbes Shares Insights from the Best B2B Content Marketing Strategies of 2017

Interactive Ads Present Creative Ways to Connect with Mobile Users – and Get Results

Facebook Expands Advanced Measurement to More Advertisers

Google Enhances New AdWords Experience with Promotion Extensions, Ad Variations, Custom Intent Audiences

Twitter Officially Doubles Tweet Character Limit for All Accounts

Lessons from the Google Partner Summit

Welcome to Level, Mike Iannelli!

Programmatic TV Could Help Smaller Companies Compete for Space with Major Brands

Contextual Mobile Signals, & The Future of Targeting

Google Issues HTTPS Security Warnings

Encrypt Consumer Data or Risk Losing Conversions

It’s Not Customers; It’s You. Serve the Ads Customers Deserve.

New Tech Gets You Closer to Consumers on Social Media

New Targeting, Analytics & Extensions in AdWords

The Hyper-personalized Emails You Should Be Writing

Voice Searches & Search Engine Rankings

Understanding Consumer Data Is Key to Enhancing Conversions

Mass Media Meets Social Media

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The Secret to Digital Customer Generation

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Level Insights 09.28.2016

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Why are digital marketing interns reading Hunter Thompson?

Letters SEO being measured by tape measurer.

Why Measuring SEO Performance Is About More Than Rankings

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Level Insights 09.07.2016

Level Insights 08.31.2016

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Level Agency is now the leading expert in higher education marketing after acquiring Becker Media, combining decades of experience with advanced digital solutions. Clients can expect game-changing strategies that supercharge enrollment and drive unparalleled results.