What You Should Know:
New research on the emotional impact of short, 6-second videos vs. their 30-second counterparts shows that the shorter videos failed to convey the same weight. However, skippable 30-second videos were, well, skipped more often! A recent Marketing Tech article discusses some of the implications.
Though this article focuses on video, consider its implications for short vs. long-form content in general, social vs. landing page, for example.
Consumer attention is shrinking. Make sure your marketing messages are front-and-center, as well as consistent, across your video creative. And don’t forget that CTA! As always, Level recommends testing, learning head-to-head in a/b environments, with CPL/ROAS being the ultimate goal.
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]