Make a Positive Impact This #GivingTuesday

BY: Level Agency
December 3, 2019

Giving Tuesday

Today is Giving Tuesday, a day dedicated to supporting and celebrating the charities and nonprofits who transform our communities. As the holiday season approaches, let’s pause to remind ourselves that we can make an enormous positive impact, whether in our own neighborhood, or in the lives of kids halfway around the world.

Level Agency is partnering with two organizations that do critically important work from headquarters in Pittsburgh and Charleston, SC.

We are proud to announce our support of The Butterfly Affect, an initiative of Save More Kids (SMK). Following a tragic 1989–2003 civil war and recent Ebola crisis, SMK is stepping up to help ensure a future for Liberia’s more than 340,000 orphans. Named after the graceful impact of Muhammad Ali’s legacy – “Float Like a Butterfly” – the initiative uses boxing as a vessel to instill self-confidence, discipline, determination, and perseverance in Liberia’s children.

Additional details about The Butterfly Affect, as well as the other IMPACT PROJECT initiatives, can be found here:

Level Agency is also supporting Humane Animal Rescue. One of the largest animal welfare organizations in Pennsylvania, Humane Animal Rescue operates two shelters and a wildlife rehabilitation center in the Pittsburgh area, which together provide services to tens of thousands of animals each year.

Make your #GivingTuesday donation here:

Please consider the ways that you can make a difference on Giving Tuesday.


Expert Perspectives Marketing Industry

BY: Level Agency

7 Ways You Can Get a Fresh Marketing Start in 2020

A new year is the perfect time to refresh stale data, learn new best practices, and look for opportunities to incrementally improve performance.


Expert Perspectives Marketing Industry

BY: Lydia Borovina: Senior Innovation Strategist, Media

Lead Ads: A Media Buyer’s Primer

Lead Ads are forms that are built into an advertising platform like Facebook or LinkedIn. When a user engages with a Lead Ad, they don’t leave the site and go to a landing page to fill out a form for more information from an advertiser.