Twitter Officially Doubles Tweet Character Limit for All Accounts

BY: Level Agency
November 8, 2017

What You Should Know:

  • Twitter’s character limit per tweet has extended from 140 characters to 280 characters.
  • The extension is Twitter’s answer to user frustration with the original 140-character limit and the self-editing it would often impose.
  • The new maximum applies to all accounts (including brands) in all languages, except for Chinese, Korean and Japanese, in which space isn’t as much of an issue.
  • The new length won’t apply to ads created through Twitter’s self-serve platform (yet), but advertisers can post organic tweets using the new character limit and run those as Promoted Tweets
  • The change has resulted in fewer instances where users are forced to cut down their tweets, with the percentage of English-written tweets hitting the maximum character limit dropping from 9% to 1%.
  • Despite the new character limit, however, not many users are taking advantage of the new extension. Only 5% of all tweets published since Twitter began testing the 280-character cap in late September have exceeded the original 140-character cap.

Level Insight:

Just because you can say more in a promoted tweet doesn’t mean you must. The new character limit is great for those instances where an extra hashtag, link, emoji or even a few spaces could help your story stand out; however, it’s clear that active Twitter users still value concision. Use those additional characters where and when needed, but keep in mind that in the world of Twitter, less is usually more.

RELATED BLOGS

Podcast

BY: Level

How to Recession-Proof Your Marketing

In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.

[READ MORE]

Podcast

BY: Level

1 Year of Test. Learn. Grow.

Yes, that’s right, the Test. Learn. Grow. podcast has been around for a whole year! With almost 60 episodes under our belt, this week co-hosts Myles and Allyn recap the most popular episodes to date.

[READ MORE]