Mobile video ads are getting help from a new open-source platform. From Adweek:
“Results showed publishers using AMP, an open-source Google initiative, saw clickthrough rates increase by 200 percent, completion rates increase by 15 percent and ad performance increase 18 percent.”
New year, new data. It should be every marketer’s resolution to understand and act on as much data as possible. From HubSpot:
“Different stories are better told in different formats depending on the message they're trying to convey.”
Search engines are getting smarter. 2017 aims to be the year of the search engine mentalist, appearing on SERPs and next month at the Bellagio. From Search Engine Land:
“In 2017, brands will need to place value on optimizing their digital content based on intent rather than specific keywords.”
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In our latest episode of Test. Learn. Grow., we are joined with Level’s four Center of Excellence (COE) leads, Mike, Tim, Kyle, and Amy. These leaders make up our core, functional think tanks - Creative, Media, Data, and Client Partnership.[READ MORE]