Mobile ads should assimilate to their surroundings, not disrupt the user. From Think with Google:
“Programmatic buying allows advertisers to make native ads even more relevant. By leveraging machine learning and contextual signals, programmatic native ads can be tailored to both the user and the placement at scale, resulting in better performance for advertisers.”
Understanding what makes customers search drives rankings. From Search Engine Watch:
“What brands need to be paying even more attention to, however, is the increased emphasis by Google on the intent-focused SERP.”
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]