Google knows what you did last summer. And everything else. From Think With Google:
“Context is more important to people today than it has ever been. And people expect marketers to deliver highly relevant messages.”
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]