Marketing Land runs a lot of articles about how marketers need to capitalize on the plethora of available data. Here’s another one. From — you guessed it — Marketing Land:
“We have a long way to go before we as marketers reach the segment of one. And even after we hit it, we still need the means of standing out from the crowd.”
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]