What You Should Know:
The world of advertising is becoming more interactive with AR and VR gaining popularity. This means we’ll have new, unique opportunities to reach target audiences, but also that we’ll need to improve the interactivity of our standard display ads and be prepared to keep up with the interactive technology featured in AR and VR ads. The real challenge and learning opportunity will come from determining how users should interact with an ad and which type of ad best supports a desired user experience.
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There’s something intuitive about how search engines rank your page based on keywords. People search for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?[READ MORE]