Several underlying factors contributed to the success of this initiative:
An effective digital presence.
Our in-house design and development team reimagined and re-launched the sentrichr.com website, on budget and on schedule. Stellar content and user experience design improved conversion rates and brand credibility.
Excellence in multichannel advertising.
We employed a comprehensive and innovative approach to digital campaigns, demonstrating new options to Sentric that maximize their return on investment. We introduced programmatic retargeting campaigns, new LinkedIn campaigns, and a B2B-targeted Facebook campaign that outperformed all other ad platforms.
A robust, engaging content strategy.
B2B consumers expect value in return for spending time with a brand online. From a series of accessible, informative videos to an in-depth eBook, we helped Sentric utilize strong content and intuitive engagement strategies to improve landing page conversion rates by 184% in a year and equipped the sales staff with a new set of powerful selling tools.