A FULL-STACK APPROACH TO DIGITAL MARKETING PROPELS SENTRIC HR FORWARD.
Since becoming their Digital Agency of Record, we have maximized ROI for Sentric HR and positioned them as an emerging leader in the mid-market HR SaaS space. Working closely with the Sentric marketing team, we’ve employed a range of integrated digital strategies to increase lead volume while reducing cost.
decrease in paid media cost per contact while increasing contact volume
increase in paid search conversion
To become a leader in the competitive space at the intersection of technological and human interaction, Sentric needed a powerful digital presence and a comprehensive, multichannel approach to lead generation. Sentric’s marketing dollars had to work harder to compete with established players that spend 10–100X more in media.
Our in-house design and development team reimagined and re-launched the sentrichr.com website, on budget and on schedule. Stellar content and user experience design improved conversion rates and brand credibility.
We employed a comprehensive and innovative approach to digital campaigns, demonstrating new options to Sentric that maximize their return on investment. We introduced programmatic retargeting campaigns, new LinkedIn campaigns, and a B2B-targeted Facebook campaign that outperformed all other ad platforms.
B2B consumers expect value in return for spending time with a brand online. From a series of accessible, informative videos to an in-depth eBook, we helped Sentric utilize strong content and intuitive engagement strategies to improve landing page conversion rates by 184% in a year and equipped the sales staff with a new set of powerful selling tools.
Our test-and-learn fundamentals and measurable ROI focus have yielded continued pipeline value increases for Sentric.
What I see most consistently out of Level is an unparalleled effort (and I spent nearly 15 years agency side) to do what it takes to earn, keep and grow our business. They hold themselves accountable through the kind of data analytics most clients never see, and let results drive whatever comes next.
Colleen Stroh
Director of Marketing - Sentric
As a Google Premier Partner, Level Agency harnesses the power of Google’s machine-learning-driven advertising ecosystem, including early-access formats. Through precision targeting, compelling creative, and cross platform tracking capabilities, we discover your prospects, wherever they live online, and guide them through complex customer journeys.
We optimize campaigns using tools that offer speed, efficiency, and flexibility. From research and discovery to creating frictionless online experiences, our experts work only with platforms offering measurable ROI improvements, campaign after campaign.
Level’s data and analytics teams work with client CRM tools for seamless, real-time delivery of leads, customers, business intelligence, and performance data.
Our integrated campaigns leverage social media’s sophisticated targeting and customer-generation capabilities. We create and deliver compelling, video-first creative, to the right audiences, at the right time, for the right cost.
