Content-Driven Lead Program Drives Awareness
When it comes to expertise, show, don’t tell. Lead with the value of SAE’s content and knowledge. Through webinars led by recognized figures, as well as gated and syndicated content, Level drove highly-qualified leads from top organizations
Level SEM strategies placed SAE in the right search results. This ranged from product searches like “SAE MOBILUS®” to solutions searches like “additive manufacturing resources.” Whether the user sought SAE by name, or a solution to a problem, SAE was positioned to lead the conversation.
Through email nurture and sales support tools, Level developed a path from users and influencers to buyers. Focused email content showcased SAE information products, supported by brochure downloads, and ultimately, free trial registration.
The flagship SAE MOBILUS® platform includes a huge breadth of offerings. Level developed a solution finder tool, which identifies the resources and subscription level most suited to an organization.