CASE STUDY

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INTEGRATED DIGITAL STUDENT GENERATION STRATEGIES DRIVE NORTHCENTRAL UNIVERSITY SUCCESS.

Northcentral University is one of the fastest-growing graduate schools in the nation, with more than 10,000 students. As Digital Agency of Record, Level utilizes six distinct areas of expertise to drive ongoing success for NCU.

351%

increase in application volume

25%

increase in application rate

6

major areas of expertise being utilized by client

CHALLENGE

To increase student generation effectiveness despite challenging EDU industry headwinds, NCU needs an integrated strategy that incorporated best practices in paid search, paid social, display, landing page optimization, preadmissions and more.

STRATEGY

With extensive experience in profitable ROI campaigns for education, Level Agency has the in-house capabilities that NCU requires to stay ahead of their competitive set.

Maximizing advertising effectiveness with cross-device, multi-channel digital advertising

Elite paid search, industry-leading Facebook demand generation, and advanced programmatic display strategies make sure that the right audiences see the right NCU ads at the right time and for the right price.

Aggressive Landing Page Optimization program drives efficiency

Deployment of an advanced Landing Page Optimization (LPO) management platform allows Level to quickly deploy and iteratively test hundreds of different landing page versions across all consumer channels and devices. A systematic “test and learn” approach has more than doubled landing page conversion rates since launch.

Improved call center / preadmissions services drives better lead contact and transfer rates

Level Agency uses Pittsburgh and Phoenix preadmissions call centers to ensure near-instant speed-to-lead and best practices from a contact strategy standpoint. Since taking over, NCU has seen greater than a 25% improvement on transfer rates.

VIEW THE WORK

RESULTS

NCU continues to succeed, and Level’s expanding role has been a major engine of growth. The client’s main marketing KPI, applications and application rates, have increased dramatically each year since the start of the relationship — with application volume increasing by more than 4X.

​Working with the team at Level Agency has been a great experience. They are timely, professional and stay abreast of key changes occurring in the fast moving digital marketing landscape. It's refreshing, in this industry, to have a marketing partner that is so closely aligned with my institution's mission and vision.


VP of Marketing