To increase student generation effectiveness despite challenging EDU industry headwinds, NCU needs an integrated strategy that incorporated best practices in paid search, paid social, display, landing page optimization, preadmissions and more.
increase in application volume
increase in application rate
major areas of expertise being utilized by client
To increase student generation effectiveness despite challenging EDU industry headwinds, NCU needs an integrated strategy that incorporated best practices in paid search, paid social, display, landing page optimization, preadmissions and more.
With extensive experience in profitable ROI campaigns for education, Level Agency has the in-house capabilities that NCU requires to stay ahead of their competitive set.
Elite paid search, industry-leading Facebook demand generation, and advanced programmatic display strategies make sure that the right audiences see the right NCU ads at the right time and for the right price.
Deployment of an advanced Landing Page Optimization (LPO) management platform allows Level to quickly deploy and iteratively test hundreds of different landing page versions across all consumer channels and devices. A systematic “test and learn” approach has more than doubled landing page conversion rates since launch.
Level Agency uses Pittsburgh and Phoenix preadmissions call centers to ensure near-instant speed-to-lead and best practices from a contact strategy standpoint. Since taking over, NCU has seen greater than a 25% improvement on transfer rates.
NCU continues to succeed, and Level’s expanding role has been a major engine of growth. The client’s main marketing KPI, applications and application rates, have increased dramatically each year since the start of the relationship — with application volume increasing by more than 4X.
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Working with the team at Level Agency has been a great experience. They are timely, professional and stay abreast of key changes occurring in the fast moving digital marketing landscape. It's refreshing, in this industry, to have a marketing partner that is so closely aligned with my institution's mission and vision.
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VP of Marketing