By gearing the website navigation toward top sellers, the change was able to generate a:
THE CHALLENGE
A high-end leather good company had a website full of beautiful products from handbags to luggage to wallets, but the main navigation was repetitive, disorganized, and it made it difficult to not only casually browse, but to find what consumers were looking for.
THE LEVEL AGENCY SOLUTION
The existing website navigation led to a lower than average conversion rate compared to our industry benchmarks.
To combat this, we used the free tool (Google Optimize) and followed this process:
Step 1: Set a hypothesis. The hypothesis was simple, if we make it easier for users to find the top selling products on the site, J.W Hulme will sell more of them.
Step 2: Use Google Optimize to split traffic between the existing navigation and the test navigation.
Step 3: Run the test until a reasonable statistical significance was reached.
TEST. LEARN. GROW.
Change is the only constant in today’s marketing ecosystem, and it’s happening FAST. Level Agency and its team of digital marketing scientists are experts at helping clients improve performance and acquire knowledge through its test, learn, grow framework.
Use design thinking principles to understand rapidly changing consumer challenges, formulate hypotheses, and develop creative prototypes.
Run experiments using lean methods that teach us more about our audiences and their preferences; measure results in real-time.
Allocate additional marketing resources to exploit the new knowledge; tweak campaigns to be better every day; identify the next logical test, and run the cycle again.
ABOUT J.W. HULME
Designed for life’s adventures.
J.W. Hulme has crafted the finest leather goods for more than a century. Today they make products loved by modern adventurers, travelers, life explorers, and those with a taste for the unique. Every travel bag, briefcase, and handbag is designed to be a resilient companion for all your journeys, whether around the world or across town. Each bag offers the sensory experience of high-quality leather made from American hides, with solid brass hardware and heavy weight stitching.
Google Platforms We Use
As a Google Premier Partner, Level Agency harnesses the power of Google’s machine-learning-driven advertising ecosystem, including early-access formats. Through precision targeting, compelling creative, and cross platform tracking capabilities, we discover your prospects, wherever they live online, and guide them through complex customer journeys.
Technology Partners
We optimize campaigns using tools that offer speed, efficiency, and flexibility. From research and discovery to creating frictionless online experiences, our experts work only with platforms offering measurable ROI improvements, campaign after campaign.
Data Partners
Level’s data and analytics teams work with client CRM tools for seamless, real-time delivery of leads, customers, business intelligence, and performance data.
Social Media Partners
Our integrated campaigns leverage social media’s sophisticated targeting and customer-generation capabilities. We create and deliver compelling, video-first creative, to the right audiences, at the right time, for the right cost.
We use a hypothesis-driven approach to our cookies.
Cookies help us keep our site running smoothly and inform some of our advertisements. If you would like to make any adjustments to your cookie use, you can visit our Cookie Statement Page for more information.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.