THE LEVEL AGENCY SOLUTION
C&B had a product title structure in all dynamic platforms (Shopping, Facebook, Display) that is more conducive to SEM. These titles are typically longer and start with the brand name. However, while having more keywords in your title can be beneficial for some, that’s not the case on social. Level tested out taking the brand name out of the product titles and shortening them in order to play nicer within Facebook’s platform. So instead of seeing ‘Christopher and Banks’ first under the product, customers would see what the actual product is called.