Adapting to Falling Organic Search Clicks

BY: Level Agency
February 11, 2019

New analysis shows a steady and continuing decline in click-through rates (CTRs) on Google organic search results. This decline is more pronounced on mobile devices than on desktop, with a 26% drop in CTR from 2016–2018. This drop is accompanied by a growth in paid clicks. Search Engine Land has a full breakdown of the data, which was compiled by Jumpshot and Sparktoro.

LEVEL INSIGHT
The loss of these clicks can be attributed to increased search real estate being occupied by Google’s efforts to keep users in-platform, through map results, answer boxes, carousels, and search ads that push organic results further and further down the page. It’s no surprise that the limited screen space of mobile devices hits results hardest.

This trend drives home the importance of tailored, tested paid search ads, instead of relying solely on organic search. Your organization may have excellent search engine results page position, and still be inched off-screen. Talk to your agency partner about building the right mix of search ads.

RELATED BLOGS

Expert Perspectives Marketing Industry

BY: Lydia Borovina, Senior Innovation Strategist, Media

Should You Include TikTok In Your Marketing Mix?

TikTok is, at the time of writing, the latest social media platform taking the US by storm. It has already outgrown SnapChat in terms of use.

[READ MORE]

Level News

BY: Level Agency

Make a Positive Impact This #GivingTuesday

Today is Giving Tuesday, a day dedicated to supporting and celebrating the charities and nonprofits who transform our communities.

[READ MORE]