Technology Marketing

INNOVATIVE PRODUCTS REQUIRE INNOVATIVE MARKETING SOLUTIONS. Using the latest platforms, we identify, and help you create an immediate need among, the decision makers most likely to buy your product or service — whether that’s C-level executives or heads-of-households. As internet and mobile technologies evolve, you understand the importance of partnering with an agency that shares your commitment to innovation and understands the language, behavior, and psychographics of your audience.

PRECISION TARGETING ENABLES A LOWER COST PER CUSTOMER ACQUISITION.

Our extensive experience in generating customers for the technology vertical includes digital marketing for live customer engagement software, human resources and workforce solutions, and customer-facing mobile apps. We utilize user behavior and geographic profile data to communicate directly with the audience that will reap the most benefits from your technology product.

Long sales cycle requires all-inclusive solution.

Heavy competition means that it takes differentiation at every stage in the buyer journey. With extensive analytics and A/B testing, we optimize the entire sales process from strategic planning through lead nurturing and the eventual sale.

Educational content deciphers complex products.

As self-directed online research continues to drive purchasing decisions, the ability to explain your product, platform, or service without a human intermediary is essential. We help you to formulate and optimize your communication strategy in various channels and media to best explain and accentuate the value of your tech product.

185%

increase in paid search conversion

 

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